The BIG List: Video Ad Specs [INFOGRAPHIC]

Last year, we published one of our most popular blog posts to date which included a helpful infographic to serve as a quick guide of PPC Image Sizes and thought we would re-create it (consider it version 2.0) with video specifications for various platforms as video has expanding reach, countless impressions, and allows marketers the ability to visually entertain an audience while converting viewers into loyal customers.

Don’t miss the “Quick Reference” section at the bottom which features links to all of the channels’ help sections if you need more information.

Bookmark this page for the next time you feel tempted to ask “Hey Bruh? How long can my video be on Twitter?” This is a good one!

Your coworkers will thank you.

Quick Reference for Video Ads

Facebook Video

Ratio: 16:9 (full landscape) to 9:16 (full portrait)
Format: MP4 or MOV recommended
Size: Up to 4GB max
Length: 240 minutes max

More Information About Facebook Videos Can Be Found Here

For Carousel Help

Snapchat Video

Snap Ads are full-screen, 100% viewable, and have audio on by default.

Full-Screen Canvas Top Snap
Ratio: 9:16
Format: MP4 or MOV
H.264 encoded
Size: 32 MB or less
Length: 3-10 seconds
Full screen or vertically formatted

Long Form Video

From full-length trailers and short films to how-tos and behind-the-scenes footage, Snap Ads Long Form Video allows you to combine a bite-sized teaser with a long-form narrative in one simple swipeable package. Long Form Videos expand on standard Snap Ads with the capability to swipe up to view a video. Size: up to 1GB
Format: MP4 or MOV
H.264 encoded

Visit Snapchat Help to Read About Snap Ads

Instagram Video

Ratio: 1:1
Format: MP4 or MOV recommended
Length: No minimum, 60 seconds maximum
Size: 4GB

Read More About Instagram’s Policies on Video

Pinterest Video

Ratio: 9:16 (vertical) or 1:1 (square)
Format: MP4 or MOV
Size:2GB, or less
Length: 30 min, or less
Resolution: Min 240p
Frame rate: 25fps minimum

For More Information About Pinterest’s Promoted Video

Twitter Video

Promoted Video
Format: MP4 or MOV
Size: recommended 1GB or under
Length: 2 minutes and 20 seconds max *select advertisers are eligible to request an increase up to 10 minutes
Frame rate: 29.97fps or 30fps recommendation
Aspect ratio: 16:9

For More Information About on the Promoted Video

Yahoo Video

In-stream Standard

Bumper (Sponsorships Only): Intended for Sponsored Programs, the Bumper is a short pre-roll video ad (3-10 seconds) that runs before main video content.  Using bumper video ads, you can: engage potential customers with color, sound, and motion integrated with video content; engage video audiences without having to create a video asset; have the flexibility to use an image, SWF, or video asset in the ad.

Ad Component: Video
File Type: Any Standard Digital Video Format (AVI, FLV, MOV, MP4, MPG, or WMV), etc.
Dimensions: 4:3 or 16:9
Max File Size: Any

Ad Messaging: URL to landing page
Duration: 3 seconds minimum and 10 seconds maximum

For More Information on Bumper Sponsorship Video

Pre-Roll Standard: The Pre-roll Standard ad format is available in all video players on all screens and all platforms within the pre-roll, mid-roll or post-roll video.

Ad Component: Video
File Type: Any Standard Digital Video Format (AVI, FLV, MOV, MP4, MPG, or WMV), etc.
Dimensions: 640×360 or larger | 16:9 widescreen preferred 4:3 standard accepted
Max File Size: 300 MB

Duration: 15 seconds minimum and 30 seconds maximum

For More Information on the Pre-Roll Standard Videos

Overlay Click to Site: A 300×50 image banner that displays a clickable call-to-action over content at the bottom of the video player at a fixed duration within the timeline of the content.  The banner includes a close button to allow the user to dismiss the creative on click. It will run on desktop only.

Ad Component: Message Image
File Type: GIF, JPG, or PNG
Dimensions: 300×50
Max File Size: 40KB

Required: A ‘Close Ad’ button will display on Top Right Corner of the 300×50 to contract the ad and hide it from view.

For More Information on the Overlay Click to Site

Google Video

Standard Display Ads: Video ads (formerly in-stream video ads) are ads booked on a reservation basis to appear on YouTube watch page videos and YouTube channel pages with featured videos. These ads may run on YouTube desktop, mobile web and apps, connected TV, and game console properties, as well as embedded YouTube players on other sites. Along with the video ad, advertisers also have the option to include a companion banner that can appear on the side of the desktop watch page.
Please note that video content must be at least 30 seconds long in order to be eligible to serve video ads.
Types: Skippable, Non-Skippable and non-skippable number ads in select markets

Video Ads (formally in-stream video ads):
-Video URL (Required): Must upload Video to YouTube and set as public or unlisted
-Click-through URL (Required): Provide a destination URL for video ads
Minimum Video Length: 12 seconds (for skippable ads)
Maximum Video Length:
-Up to 6 minutes (skippable ads)
-15 seconds (non-skippable ads) – 30 seconds may be allowed
-6 seconds (bumper ads)

Companion Banner (Optional):
Dimensions: 300×60
File Type: JPG, GIF, PNG
File Size: 150 KB

For More Information Visit Google Help

Bing Video

Bannerstream Video
Skippability: After 5 seconds
Aspect ratio: 16:9
Video Size 300×250
Format: MP4/H.264
Duration: 30 seconds maximum

Linear Video
Format: MP4/H.264 preferred, MWV, MOV, MPG
Dimensions: 1280×720
Ratio: 16:9
File Size: 75 MB Maximum

Outstream Video
Skippability: After 5 seconds
Aspect ratio: 16:9
Video Size 480×270
Format: MP4/H.264
Duration: 30 seconds maximum

For More Information Visit Bing Help


Not currently allowed for Sponsored Content Advertising for Embedded rich media

The new feature and ability to share a video is gradually rolling out to members

Video is available via Link sharing and at the present time. YouTube, Vimeo, and Slideshare URLs are supported.

Note: Lead Gen Forms do not support video

To Read More Information About LinkedIn Visit the Advertising Specifications for Sponsored Content