The Clix Marketing Blog’s #PPC News & Views: February 13, 2015

This Week in PPC News and ViewsGood Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Marketing Land

A Complete Guide to Twitter Promoted Video Ads: Need we say more? It’s a complete guide to twitter promoted video ads. Get to reading!

Search Engine Land

7 Advanced Tips To Automated Bidding Success On AdWords Search Ads: AdWords automated bidding can be a huge time-saver, but marketers still have some questions.

Search Engine Land

Appearing Multiple Times in Google Shopping: The Pros & Cons: Ever wondered if it’s a good thing to dominate that 4 pack of shopping campaigns at the top of the search results? Get some insights into the good and the bad side of owning all of the hollywood squares.

Search Engine Watch

The Ultimate Guide to PPC Call Tracking: No, this isn’t Groundhog Day. We’ve got another ultimate guide for you this week. This time, call tracking.

PPC Hero

Give Your Product Feed the Attention It Deserves: Shopping Campaigns can be an amazing tool, but they don’t operate the same way other search campaigns do. Shopping Campaigns have a symbiotic relationship with their products feeds, causing those feeds to be very important. Check out why the feed is important and what to pay attention to.

From the Engines

Google AdWords

Get Faster and Easier URL Tracking with New Upgraded URLs

Google Analytics

Best Practices: Combine AdWords with Google Analytics for Better Insights, Bidding and Results

Facebook Ads via The SEM Post

Facebook Ads Launches Relevancy Score, Facebook’s Version of Quality Score

From the Clix Team

Are Your PPC Campaigns Tagged for Success? by John Lee

Using Pivot Tables to Visualize Search Query Mismatches: by Susan Wenograd

Case Study: Restructuring Shopping Campaigns To Improve Performance: by Amy Bishop