Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! I’m Michelle and I’ll be your host as we run through our lists of articles from around the industry this week. I gotta be honest, I’m a little tired from HeroConf, so there won’t be much hosting going on. So sit forward, pay attention, and enjoy!
From the Experts
When To Use Traditional PLA’s vs Shopping Campaigns: Google recently announced Shopping Campaign, the Enhanced Campaigns answer for PLA campaigns. Check out this post to find out when you should use one vs the other and how to make the change.
Using a Google Tag Manager Listener To Get Your Real Bounce Rate: Not all sites are created equal. Some guide you through multiple pages to get content, some only require you to read one page and leave the site. Bounce rates for the second type can tend to be very high. Use this trick to get the real story on your website traffic and whether they’re hearing what you have to say before bouncing.
Debunking AdWords Dogma: Why You Shouldn’t Bid to Position (& Other Myths that Make No Sense): Check out these common myths and their answers around bidding for and showing up in certain for positions.
Search Engine Journal
5 Ways to Use Remarketing for Search to Profit from Underutilized Areas in AdWords: RLSA is an up and coming heavy hitter in the world of PPC targeting. Check out this list to find out how to use them to improve your campaigns.
Eight Steps to Craft the Ultimate PPC Landing Page: This guest post by landing page pro Oli Gardener walks you through each of these core eight steps for creating a killer landing page that converts.
Bidding to Win: The Art of Building a Great Bid Rule: In this post, Lee Goldberg lays out four key components of a bid rule and how to set them up to be successful. Bonus: these tips are not conditional on using Acquisio bidding software.
From the Engines
Now Available in Bing Ads: View Up to 50,000 Keywords in the Keywords Tab: I mean, you can figure out what this one’s about, right?
That wraps up our list for this week. Be sure to head back next week for another part hosted, part choose your own adventure round up!