The Clix Marketing Blog’s #PPC News & Views: May 23, 2014

This Week in PPC News and ViewsWelcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views!

From the Experts


Best Lead Generation Tips From 22 PPC Experts: Luke Alley of Avalaunch asked 22 PPC experts what their best tip and biggest mistake you could make in PPC lead gen. Here are their answers.


5 Cognitive Biases & How to Overcome Them On Your Landing Pages: Landing page testing is an invaluable piece of all PPC campaigns. But if you fall into some of these bias categories, you could be missing out on some great performance bumps. Check out what these biases are and how to get away from them.

White Shark Media

5 Google Planning Tools to Help Marketers gain Insights and Conversions: This isn’t you’re usual planning tool list. Check out these suggested tools from Google to help anticipate your marketing performance stats.


Bigger. Better? A New Look for Facebook’s Right-Hand Rail Ads: Facebook is shifting their strategy from quantity to quality on their right side ads. Check out what the changes will look like and what they’ll likely mean for your accounts.

PPC Hero

Are You Bing Fooled by Search Partners?: Google Search Partners tend to perform differently than Google Search, but how does that affect your campaigns? See some of the ways Search Partners can be throwing your data off and how to deal with it.

Certified Knowledge

Will Raising Bids Increase PLA Traffic?: Get the answer to this question as well as some insights into how the new Shopping Campaigns will break down the appropriate data for you.

From the Engines

Google AdWords

Improving Call-to-Action overlays and video reporting in AdWords for video: AdWords will soon be updating how Clicks and CTR will be reported based on CTA clicks in video ads.

Bing Ads

Unlocking Advertiser Insights with Big Data from Bing Ads: Bing wants to help you make better decisions in your accounts. Check out the upcoming insights and opportunities coming your way from Bing.

That’s all for this week. Have a fantastic Memorial Day friends!