The Clix Marketing Blog’s Weekly #PPC News and Views: Jan 17, 2014

This Week in PPC News and ViewsWelcome to this week’s Clix Marketing PPC News and Views. This weeks round up features posts covering ad group level sitelinks, CTR influencers, campaign automation, and LinkedIn ads. Let’s get started!

Certified Knowledge:

Should You Create Ad Group Sitelinks in Enhanced Campaigns?: Having the ability to create ad group level sitelinks was a huge bonus when Enhanced Campaigns came out. But are they right for you? As with everything in ppc, they’re probably not right for everyone. Brad Geddes will walk you through a decision process and give you some data to chew on.

Marketing Land

LinkedIn Paid Ads: A Beginner’s Guide: Competition is constantly getting stronger in all common ppc channels like Google AdWords and Bing Ads. It’s never too early for testing other channels. LinkedIn can be a fantastic place to generate sales for your business, but it’s not a fit for everyone. Check out this guide from Benjamin Spiegel to get the 411 on LinkedIn ads and determine if they’re worth a test.

White Shark Media

12 Basic Steps to Rescue Poorly Performing AdWords Accounts: You have an account with good CTR, CPCs, and is generally is good shape. And it doesn’t convert. Sound familiar? We’ve all been there. Arcadio Rocha from White Shark Media has some tips to help you turn the corner.

PPC Hero

Is Your PPC Account Running on Autopilot?: Automated tools are fantastic and can save you tons of time. But they’re not meant to be a single solution to account management. Kayla Kurtz of Hanapin Marketing walks you through the pitfalls of the “set it and forget it” mentality as well as steps to avoid account autopilot settings for you and your team.

Search Engine Journal

50 Strategies To Increase Client Through Rate Via PPC Advertising: Although CTR should absolutely not be your be all end all metric in an account, that doesn’t mean it hurts for you to spend time and effort to try and improve it. Justin Croxton gives a great list of 50 ideas to try if you’re looking to increase CTR. Check em out.