From the Experts
Twitter Advertising for Direct Response Marketers: Think it’s finally time you get started with Twitter Ads? Get the info you need to start Twitter Lead Gen and Website Cards.
Interview with Matt Lawson of Google: This week’s PPC Chat was a little different format as Matt Umbro interviewed Matt Lawson, Google’s Director of Performance Ads Marketing. Check out the chat to see what both Matts have to say about Google and their updates.
The SEM Post
Using AdWords Sitelinks to Promote Social Media Accounts: With our world only becoming more connected every day, it’s becoming more important for you to incorporate all of your marketing channels together. Learn how to use social media in your PPC accounts and get an idea of what good execution vs poor execution looks like.
6 Excel Hacks for Better PPC Management: As PPC managers, your work day most likely includes lots of Excel spreadsheets and analysis. Check out these six tips to make sure you’re using Excel to it’s fullest.
How-To: Promote Mobile Apps in AdWords: Apps are becoming a bigger part of everyday life for consumers. No matter your vertical, chances are someone’s developing an app for it, and as marketers, we need to learn how to advertise them. Check out this How To post to get started.
From the Engines
New shipping configuration tool available inGoogle Merchant Center: To more accurately promote your products and shipping rates, Google has created a shipping configuration tool. With it you’ll be able to control shipping rules, options, location based rates, and more. Check it out!