Today at 4 PM EDT, be sure to tune in to Webmasterradio.fm for the second special SES San Jose edition of PPC Rockstars. I’m privileged to host three PPC luminaries: Page Zero founder Andrew Goodman, SES VP Kevin Ryan, and PPC Summit chairman Mary O’Brien.
We’ll discuss a topic near and dear to our hearts (and hopefully yours): Why doesn’t PPC get more respect? Why is there relatively little coverage of PPC topics at conferences like SES and SMX, and on blogs and sites like Search Engine Land and Sphinn? Is it because SEO is so sexy and mysterious? Or because there’s no PPC equivalent of Matt Cutts and the Cuttlets? Will PPC coverage wink out of existence – or be split off into dedicated resources?