This week’s episode is all about Microsoft Advertising. Are we set to see any increase in ad inventory thanks to Bing Chat? Maybe! Are you leveraging Multimedia Ads yet? You should be! And what the heck is going on with Audience Network activity in search campaigns? Learn how to mitigate poor performance. Check it out!
- Bing Chat & User Growth: Microsoft Bing hits 100 million active users in bid to grab share from Google – The Verge
- Search Engine Market Share: Global search engine desktop market share 2023 | Statista
- Audience Network & Search Campaigns: Maximizing the power of search intent – Microsoft Advertising