Google Ads to Retire Gmail Ad Campaigns
If you are currently running Gmail ads, get prepared to make changes to your account next year as Gmail ad campaigns will be retired on July 1,...
Gmail Sponsored Promotions
Use Caution With Responsive Ads in AdWords
While doing some month-end analysis from April, my client came across a larger than usual discrepancy between Google Analytics sessions and AdWords...
7 High Value Customer Match Audiences for E-commerce
Customer match was by far my favorite Google AdWords release of 2015 (sorry structured snippets). I've seen strong performance from these audiences...
How to Boost Email Marketing with Customer Match Gmail Ads
This is a guest post from Amanda West-Bookwalter, Digital Media Marketing Specialist at Formstack. Customer Match lets you use all the hard work...