Happy Monday! Let’s hop into what happened last week in the world of #PPC!
From the Experts
New LinkedIn Optimization Goal for Qualified Leads: This new setting allows you to optimize toward qualified leads!
Amazon Ads for Lead Gen Businesses: Is It Worth It?: If you haven’t explored Amazon DSP ads for lead gen, check out this in-depth post on how to find success.
Balancing the human-to-AI mix in B2B marketing: As we continue to see the growth of AI in marketing, finding a balance between the human touch and automated tools will be key.
6 Common Manual Bidding Mistakes to Avoid: If you’ve been utilizing auto-bidding strategies for a while, these tips can help you ease back into manual bidding.
Google’s Q4 Earnings Point To An AI-Focused Future: Alphabet reported a very strong fourth quarter with a large growth in AI services, so what does this mean for search marketers?
Google Ads simplifies conversion tracking with new tag manager feature: A new form tracking option in Google Tag Manager enables codeless conversion event creation with minimal setup on the technical side.
Google Search testing ‘AI Mode’: This new feature would allow users a new way to ask open-ended and exploratory questions.
From the Engines
Google Ads
Search ads and the importance of landing page navigation
Action required for offline conversion import (OCI) for apps
Microsoft Ads
New Performance Max tools and other product updates for February
Reuse and reimagine: How to repurpose assets for Pinterest ads
Gartner
Does Social Proof Still Work? What Software Buyers Really Think in 5 Stats
