Happy final Friday of August, friends! Thanks for joining us for this week’s edition of #PPC News & Views!
From the Industry
Search
Google Ads Includes Impression Share Data in Custom Columns: Exciting news for marketers who like to create their own metrics.
12 Important PPC Trends To Watch In 2021: The title says it all.
The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave and DuckDuckGo: This post offers a lot of great information about these different engines and their marketing opportunities.
eCommerce
2021 Amazon Advertising Trends: It’s been an exciting year in Amazon advertising – check out the biggest trends from this year.
How to Launch an eCommerce Store in Nine Steps: For advertisers looking to start from scratch and create an eComm store for the first time, this post offers everything you should think about: from web hosting, SEO, shipping and taxes.
TikTok and Shopify introduce TikTok Shopping: More news for this rapidly growing channel: The TikTok app will now offer a mini-storefront for Shopify merchants. Users will now be able to shop directly from the platform.
Google Shopping issues in the UK lead to sharp KPI declines: The issue appears to have started around August 20th.
Social
Instagram is retiring the swipe up: Instagram will now use link stickers instead starting August 30th. Time to update content if you’re using this placement.
Top Facebook Updates You Can’t Miss (August 2021 Edition): Get all of Facebook’s August updates in one easy-to-read post.
Facebook Messenger Turns 10, Adds 4 New Features: Facebook is adding new features for the anniversary including the ability to send cash and play games with friends.
Video
5 Marketing Tips and Tricks From Top YouTube Channels: This post offers a lot of ways to master YouTube with takeaways from big channels that have found success.
How to Make YouTube Shorts for Business: These ideas can also be applied to other short video platforms.
From the Engines
How to Blend Organic and Paid Media Strategies to Drive More Conversions
Introducing Ads in the Instagram Shop Tab
Microsoft
2021 holiday season: 6 moments that will mean more
The changing landscape of global travel
Research-Backed Creative Recommendations for In-Stream Ads
From the Clix Team
Q4 Strategies for Nonprofits by Kristin Palmer
Q4 PPC Planning: B2B Social Advertising Tactics by Tim Jensen
