Happy final Friday of August, friends! Thanks for joining us for this week’s edition of #PPC News & Views!
From the Industry
Google Ads Includes Impression Share Data in Custom Columns: Exciting news for marketers who like to create their own metrics.
12 Important PPC Trends To Watch In 2021: The title says it all.
The rise of privacy-first search engines: a marketer’s guide to Neeva, Brave and DuckDuckGo: This post offers a lot of great information about these different engines and their marketing opportunities.
2021 Amazon Advertising Trends: It’s been an exciting year in Amazon advertising – check out the biggest trends from this year.
How to Launch an eCommerce Store in Nine Steps: For advertisers looking to start from scratch and create an eComm store for the first time, this post offers everything you should think about: from web hosting, SEO, shipping and taxes.
TikTok and Shopify introduce TikTok Shopping: More news for this rapidly growing channel: The TikTok app will now offer a mini-storefront for Shopify merchants. Users will now be able to shop directly from the platform.
Google Shopping issues in the UK lead to sharp KPI declines: The issue appears to have started around August 20th.
Instagram is retiring the swipe up: Instagram will now use link stickers instead starting August 30th. Time to update content if you’re using this placement.
Top Facebook Updates You Can’t Miss (August 2021 Edition): Get all of Facebook’s August updates in one easy-to-read post.
Facebook Messenger Turns 10, Adds 4 New Features: Facebook is adding new features for the anniversary including the ability to send cash and play games with friends.
5 Marketing Tips and Tricks From Top YouTube Channels: This post offers a lot of ways to master YouTube with takeaways from big channels that have found success.
How to Make YouTube Shorts for Business: These ideas can also be applied to other short video platforms.