Clix Marketing Blog’s #PPC News & Views: Friday, September 17th

Did you miss us last week?! Thank you for your patience while we freshened things up a bit on our site and blog, but since we skipped last Friday’s edition – we made sure to add in a little extra for #PPC News & Views this week! Enjoy!

From the Industry

Paid Search

An Easier Way to Exclude Individual Google Search Partners Placements: Google Search Partners – a group of 500,000+ websites that allow Google to show ads on their pages – can be like that. Sure, it increases the total available space for your ads to show, but the quality of those sites and their visitors might not live up to expectations.

Google Search Terms Report Adds Historical Query Data for Impressions Without Clicks: Google Ads will show advertisers historical data for queries that received impressions but no clicks in the search terms report for Search and Dynamic Search Ads campaigns, the company recently announced. And, on February 1, 2022, the company will remove historical query data collected before September 1, 2020 that doesn’t meet its privacy thresholds.

Google Ads Will Combine Smart and Standard Display Campaigns: Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns.

3 Optimizations for Google Shopping Campaigns: The benefits of Google Shopping are compelling. Advertisers consistently experience strong revenue, traffic, and return on ad spend while often paying less per click than standard search campaigns. Still, the performance of Google Shopping ads, like all ads, could plateau. Thus continuous optimizations are key to sustaining results. This post highlights three ways to optimize Google Shopping campaigns via the Google Ads interface. The tactics do not address product feed optimization, which is equally important.

How Are Negative Keywords Different?: Negative keywords focus your ad spend by telling companies like Google and Microsoft what keywords you don’t want your advertising dollars spent on. They’re the secret sauce to creating a lean, mean online advertising campaign. Use negative keywords to make the most of your search ad spend. You’ll avoid investing in pointless ads and gear your promotion toward searchers who are interested in your content.

Google Smart Shopping Campaigns – Performance, Pros & Cons, and When to Use [2021 Update]: Here’s a breakdown of Smart Shopping Campaign performance data, the pros & cons, and when advertisers should consider using standard Shopping and Display campaigns instead.

Responsive Search Ads vs. Expanded Text Ads – What You Need to Know: With Google’s recent announcement that they’ll be sunsetting ETAs next summer, it’s important to review how RSAs work and your best route for optimizing them moving forward.

Paid Social

Facebook Budget Options and How To Use Them: Facebook budgets use different algorithms to reach your chosen audience, each with various features as well as pros and cons. There’s no right and wrong when it comes to selecting your budget option, but one might be more beneficial than the others, so we recommend testing all options to find the winning budget.

How to Create, Test, and Qualify Cold Facebook Ads Audiences: Struggling to effectively target new audiences with your Facebook ads? Looking for a step-by-step process that will help you discover quality prospects? In this article, you’ll learn how to find high-performing audiences of people who may become your future customers.

Why You Need to Try Instagram Explore Ads (and How to Make Them): Instagram’s Explore Ads allow advertisers to show sponsored content on the Explore page, where users go to browse images and videos that the app has curated based on their past behavior and interests. They’re an exciting placement option because they reach people who don’t already follow you while they are in prime discovery mode. This post goes over everything you need to know to get started with Instagram Explorer Ads, including why you should use them and how to set them up.

How the LinkedIn Algorithm Works in 2021 and Best Practices: Whether you engage with users through paid advertising or organic posts, LinkedIn gives brands the opportunity to connect with a unique demographic. In this article, you’ll learn how the LinkedIn algorithm works in 2021, best practices for beating the algorithm with organic content, and how brands can elevate their presence on the platform.

How to Use TikTok Promote to Reach New Audiences: Want to grow your TikTok reach? Wondering how to boost your organic content? In this article, you’ll discover how to use the TikTok Promote ad feature to amplify your content and reach more people.

13 Twitter Ads Examples To Inspire Your Next Campaign: In January 2021, Twitter retired its Ads Transparency Center and ad library that was a source of inspiration to many social marketers, so here’s a collection of some great Twitter ad examples you can learn from.

CRO/Landing Page Testing

Website Optimization Tips to Drive More PPC Conversions: It’s critical to identify any disconnects on your website, which means your landing pages need to continue the conversation that you started with your ads. Let this article show you the benefits of website optimization & techniques to get you there.

Best Practices for Optimizing Your User Tests: User testing is completed by recruiting a group of individuals, having them explore your website, and seeing how they interact with it. The idea is to use this data to find issues, make improvements, and see how they affect your overall conversions. While user testing may seem simple, there are some important elements to keep in mind before getting started – check them out in this post!

7 eCommerce Homepage Best Practices to Boost User Experience On Your Website: eCommerce brands can put in the work to optimize product pages, category pages, and even checkout processes. But if your homepage is one of the first touch points your customer has with your brand, it makes sense to optimize your homepage for the best customer experience that drives more sales.

How to Optimize Your Landing Page for Better PPC: The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. This post is here to show you how to get the best bang for your buck by cleaning up your post-click strategy.

From the Engines

Google

Display campaigns made easy

Microsoft

Video ads and other key product updates for September

Leverage Optimization Score to help guide your account management

Learning is power – 3 resources to make you an advertising pro

New customer feedback platform – Help improve Microsoft Advertising

LinkedIn

5 Examples of Striking the Right Balance Between Brand and Demand

MainStreet Leverages LinkedIn for Acquisition, Reaching Startups With Highly Engaging, Value-Driven Messaging

Facebook

Tips for Making the Most of Vimeo Create in Facebook Business Suite

Adobe

Act like a video creator, think like a digital marketer

Unlocking business growth with customer journey management

Quora

Holiday research starts on Quora – Holiday insights & best practices

Outbrain

Consumer Insights & Strategies for the 2021 Holiday Shopping Season

Spotify

Our innovative personalized Release Radar playlist is available to sponsor

TikTok

Small Business Marketing on TikTok – The Ultimate How-to Guide

From the Clix Team

Democratization of Video Advertising [Clix Speaker Series] by Tim Jensen

8 PPC Best Practices That May Not Be Best for Your Business by Tim Jensen