Coffee & Catch Up on #PPC With Clix Marketing: Monday, December 6, 2021

by Kayla Kurtz | Dec 6, 2021 | Coffee & Catch Up | 0 comments

How is it already the last month of 2021, readers?! The news and updates from the digital marketing industry don’t seem to be slowing down, so let’s jump right in!

From the Experts

Paid Search

Power Your 2022 PPC Marketing With the New Google Ads Features: Consumer behavior and patterns have and will continue to change, so it is more crucial to be data and insights-led to stay at the forefront of all these shifts. Luckily, Google has launched new features to help us optimize digital presence and adapt to consumer behavior shifts.

Google Signals in Analytics – what is it and should you use it?: Learn how Google Signals can enhance your marketing strategy – especially as the web moves towards cookieless browsing.

Addition Through Subtraction – How Negative Keywords Help Shopping Feed Campaigns: Google can be pretty good with match type related things, but some strange matches can happen when merchants aren’t careful. Let this post guide you through negative keyword strategy to help.

The 9 Best Free Google Ads Training Courses for Every Level: The Google Ads platform (and consumer behavior) is never in a resting state, so beginners and experts alike need training from resources that are recent, relevant, and reliable. Which is why this post shares the nine best Google ads training and courses available now.

6 PPC Trends You Need To Know For 2022 Success: Learn about the paid search innovations, new platform features, and evolving privacy issues driving major changes in PPC strategy for 2022.

How To Use Google Ads For Shopify Success: Get expert advice and proven tips for successfully driving the most qualified traffic to your Shopify store using Google Ads.

4 Updates To Google Ads Performance Planner: Google Ads Performance Planner gets updated with more data and the ability to forecast more campaigns at once.

Paid Social

Marketing in the Metaverse – 5 Principles to Keep in Mind with the Changing Landscape: Several weeks ago, Facebook announced that they would be changing their company name to Meta. When the news broke, it led many to wonder what this new age of the internet would look like, and for many brands, how their digital marketing strategy would fit in the “new world.” Although we don’t have enough information to say exactly how and when brands will be able to advertise, we can predict some current digital marketing principles to hold true.

11 New Social Networks for 2022: Here is a list of new and emerging social networks to explore in 2022. There are networks for developing professional relationships, messaging in real-time, sharing experiences in audio, and exploring augmented reality. Several of these networks offer ad-free environments with enhanced privacy.

How to Use Facebook Insights to Analyze Your Activities: Do you want to improve your organic Facebook activities? Are you taking advantage of Facebook Insights across Business Suite, Creator Studio, and your Facebook page? In this article, you’ll discover how to analyze your results and use your findings to improve your organic Facebook strategy.

How is Artificial Intelligence Transforming the Social Media Marketing Field?: It’s no secret that social media platforms use Ai and machine learning to make their platforms run better and give their users a more tailor-made and fun experience. This article breaks down just how intrinsic Artificial Intelligence has become to social media marketing, and answers some of the most asked questions on the topic.

Display/Programmatic

Favorite Things – Programmatic Gift Guide Edition: ‘Tis the season of holiday gift guides full of favorites being shared by influencers, celebrities, and close friends as we prepare for another busy holiday season. But this one has a digital media twist to it, with a list of 6 programmatic platforms to consider in your strategy planning.