Happy Monday! Let’s hop into what happened last week in #PPC.
From the Experts
HeroConf 2024 Takeaway: Demand Gen Campaigns Are A Big Opportunity: There are big opportunities on the horizon in 2025 for Google’s Demand Gen campaigns. Learn how to make the most of this campaign type and some mistakes to avoid.
Performance Max vs. Search campaigns: New data reveals substantial search term overlap: A great read on overlap rates between these campaign types and ways to max your ROI.
Court Rejects TikTok’s Effort to Negate US Sell-Off Bill: TikTok is closer than ever to being shutdown in the United States.
Google Analytics enhances remarketing with Customer Match integration: If you’re running Google remarketing campaigns, you’ll want to make sure you know about this new feature.
Surprising data: 15% of Google searches are driven by only 148 terms: Some very interesting data on search intent.
How to Choose the Best Keyword Match Type for Your Google Ads Campaign: An interesting read on how advertisers are utilizing match types in 2024.
3 Holiday Shopping Trends Brands Should Expect & How to Lean Into Them [Shopper Data]: More consumers are taking to social media for their holiday shopping than ever before.
2024 Cyber Five Ad Trends: Black Friday and Cyber Monday Stats Across Google, Amazon, and Meta: Some interesting insights on what this year’s Black Friday and Cyber Monday shopping trends looked like across the big channels.
Meta Advantage+ vs. Manual Setup: Which is Better?: When is it better to use Meta’s Advantage+ campaign setup?
From the Engines
Google Ads
7 pieces of AI news we announced in November
YouTube
The year on YouTube: takeaways from trends around the world
Expanding Event Reach and Down Funnel Results with LinkedIn’s Live Event Ads
The Role of Content Marketing ROI in a Performance Marketing Strategy
