Happy Monday, friends! Welcome to this week’s edition of Coffee & Catch Up!
Let’s hop into what happened last week in the world of digital marketing.
From the Experts
4 Things to beware of with Google’s Performance Max automated campaigns: This post serves as a cautionary tale on what to be weary of in this new campaign type.
Performance Max campaigns get support in Data Studio: As Google continues to put weight behind the new campaign type, Performance Max is now available in Data Studio.
Google finally launches revamped Partners program: The new Partners program requirements have rolled out, requiring Google Partners to abide by a 90-day spend threshold ($20,000), an optimization score requirement AND increased the number of eligible users who have to be Google Ads certified.
Changes to BMM keywords – What we have seen so far and tips for 2022: If any of your old campaigns are broken out by match type, now is the time to review them and make sure they’re not constrained with phrase match keywords.
Facebook Has A Growth Crisis. And Zuckerberg Already Told Us That Reels Aren’t The Solution: TikTok continues to be an on-going problem for Meta.
How to Build a YouTube Ad Sequence: Have you tried this option for storytelling in YouTube?
Why Wordle is Winning: This is from the end of January, but with the buzz about Wordle all over the internet, this post is worth a read.
What are Nano Influencers?: This influencer type has less than 10,000 followers generally and can have the most niche audiences. This post is a guide to finding a nano influencer and how to utilize the partnership properly.
Do You Know Who You’re Really Reaching With Your Ads? Understanding how to target individuals within a household: When it comes to connected TVs, where multiple people use the same device, can pose a challenge for marketers.