Coffee & Catch Up on #PPC With Clix Marketing: Monday, February 7, 2022

Happy Monday, friends! Welcome to this week’s edition of Coffee & Catch Up!

Let’s hop into what happened last week in the world of digital marketing.

From the Experts

Paid Search

4 Things to beware of with Google’s Performance Max automated campaigns: This post serves as a cautionary tale on what to be weary of in this new campaign type.

Google Ads Introduces New Recommendations For Discovery Campaigns

Performance Max campaigns get support in Data StudioAs Google continues to put weight behind the new campaign type, Performance Max is now available in Data Studio.

Google finally launches revamped Partners program: The new Partners program requirements have rolled out, requiring Google Partners to abide by a 90-day spend threshold ($20,000), an optimization score requirement AND increased the number of eligible users who have to be Google Ads certified.

Changes to BMM keywords – What we have seen so far and tips for 2022If any of your old campaigns are broken out by match type, now is the time to review them and make sure they’re not constrained with phrase match keywords.

Paid Social

Facebook Has A Growth Crisis. And Zuckerberg Already Told Us That Reels Aren’t The SolutionTikTok continues to be an on-going problem for Meta.

Video

How to Build a YouTube Ad Sequence: Have you tried this option for storytelling in YouTube?

Marketing Strategy

Why Wordle is Winning: This is from the end of January, but with the buzz about Wordle all over the internet, this post is worth a read.

What are Nano Influencers?: This influencer type has less than 10,000 followers generally and can have the most niche audiences. This post is a guide to finding a nano influencer and how to utilize the partnership properly.

Do You Know Who You’re Really Reaching With Your Ads? Understanding how to target individuals within a household: When it comes to connected TVs, where multiple people use the same device, can pose a challenge for marketers.

From the Engines

Microsoft

Portfolio bid strategies and other February product updates

TikTok

Curated creators for unmissable marketing moments

Gartner

4 Ways SaaS Providers Can Build Brand Reputation Online

From the Clix Team

PPCChat: Meet Andrea Taylor