Coffee & Catch Up on #PPC With Clix Marketing: Monday, January 10, 2022

The new year is certainly off to the races, isn’t it? Check out what you may have missed in the last week’s latest PPC news and updates in our most recent edition of Coffee & Catch Up!

From the Experts

Paid Search

Best Buy Announces In-House Ad Network Best Buy Ads: Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising. This venture follows the trend by other national retailers like Lowe’s and Walgreens to leverage its customer data and sell the opportunity for other advertisers to target them.

Google Ads – How to Set Up Account-level UTM Parameters: UTM parameters can help marketers track the performance of Google Ads to individual campaigns, ad groups, and keywords. Unfortunately, manually creating tracking parameter strings takes time and is error-prone. Instead, automate the process. Turn on the account-level Google Click Identifier, set up account-level UTM parameters, and use a script to create ad-group-level custom parameters.

PPC Audience Strategy – Targeting vs. Observation (With Examples): These key differences between Targeting and Observation audience settings in Google Ads and Microsoft Ads can make or break your campaign.

Google Ads to Allow Ads for Sport Betting in New York: New York state began allowing mobile or online sports bets to be placed beginning Saturday, January 8, 2022. With that Google has updated its Google Ads gambling policy to allow ads for sports betting from certified and state-licensed entities in New York State. This was confirmed by the New York State Gaming Commission yesterday and it goes into effect tomorrow at 9am local time.

Trying To Adds Exact Match Keywords To Google Ads? Google Says Nope, We’re Adding Broad Match Keywords: The Google AdsLiaison wrote “This message is an error that we are working to remove. The message was intended for a potential opt-in experiment, but it has no impact on how keywords are saved or the traffic to which these keywords match. Our apologies for the confusion.”

Google Ads – How To Improve Lead Quality Without Backend Data: Are you lacking backend conversion data to improve results? Here’s how to optimize lead quality in Google Ads while you build for it.

Paid Social

LinkedIn Ads That Convert – 8 Small Changes to Skyrocket Your Results: Are lots of people seeing your LinkedIn ads but they’re not clicking? Looking for ways to move people to action? In this article, discover eight simple tips to craft ads that improve your results.

How Facebook Ads Are Changing In 2022: Facebook ads and change are synonymous. It would take at least 3-digits to count all the updates Facebook has made to its advertising platform since its launch in 2007. Here’s what you need to know about the latest changes launching on January 19th, 2022.

5 Ways to Save Money on Your Facebook Ads: Are you spending too much on your Facebook campaigns? Are you looking for easier ways to identify your winners and cut your losers? In this article, discover how to optimize your Facebook ad analysis so you can improve your overall performance.

Organic vs. Paid Social Media – How to Combine Them for a Winning Strategy: The plain truth is that you shouldn’t choose between organic and paid social media tactics. Both approaches can help you get to where you want to go. In fact, it will only help your case to use a combination of the two.

3 Lesser-Used Facebook Ad Strategies That Can Give You a Competitive Edge: Traditionally, ads targeting Facebook platform engagement were less favorable than website traffic or conversion campaigns. But they’re the new cool kids in town these days. Read this post to find out why, and how to use them to get a leg up on your competitors.

Meta Will Remove Targeting Options for Sensitive Topics on January 19: Meta will remove certain targeting options relating to sensitive topics later this month. “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were among the examples of targeting options slated for deprecation.

Landing Page Testing/CRO

Understanding Conversion Rate Optimization (CRO) and Why It Matters: You find yourself with a high amount of website traffic every month. You should be happy, but there’s a blaring problem. None of your website visitors are converting or performing an action on your website. No one is signing up for your email subscriber list or going through with a purchase. The solution could be implementing conversion rate optimization strategies. This guide covers all things CRO, including the best tools and strategies to start implementing today.

11 Must-Try Landing Page Trends & Ideas for 2022 (with Examples!): Landing page trends are important to try out. You want to stand out against your competitors, and you don’t want your brand—and your conversion rates—to fall behind. In order to do both, you need to keep consistently testing your landing pages to make sure you’re appealing to your audience and encouraging conversions.

From the Engines


The value of overlapping audiences


Which B2B Marketing Trends Will Rule 2022? Here’s What Top Experts and Influencers Say


Turn podcast listeners into customers with CTA cards


What you can learn from CommerceIQ’s approach to Amazon’s Selling Partner API

From the Clix Team

A Primer on Google Ads Offline Conversion Import by Mike Nelson (Guest Author)

[UPDATED] Time To Start Tracking Your Button Clicks In Google Tag Manager by Kristin Kusiak