Coffee & Catch-Up on #PPC With Clix Marketing: Monday, January 13, 2025

by Andrea Taylor | Jan 13, 2025 | Coffee & Catch Up | 0 comments

Welcome back to Coffee & Catch-Up, friends! Let’s hop into what you may have missed last week in PPC.

From the Experts

Live Updates: The Supreme Court seems likely to uphold a law that could ban TikTok in the US: Everything that happened during Friday’s hearing.

TikTok Promotes Lemon8 in the US as Ban Looms: A ban on ByteDance apps would impact Lemon8, but that hasn’t stopped TikTok from promoting the Instagram-like product showcase app.

Google Ads scripts: Everything you need to know: This post is an all-in-one post about scripts that’s bookmark-worthy.

Ad Strategies for Competitor Keywords: If you’re looking for a competitor strategy in 2025, check out this post that’s full of great suggestions for success.

Paid Media Marketing In 2025: 7 Changes Marketers Should Make: 2024 had many changes in our industry that will continue to keep marketers on their toes. Here are a few ways to level up your game this year.

Google Ads Performance Max gets budget reallocation experiments: Advertisers can now run controlled experiments to reallocate budget to Pmax campaigns for optimized performance.

Amazon opens advertising to other retailers: Major retailers can now use Amazon Advertising to run ads on their own websites, a change that could significantly shake up the retail media world.

Holiday e-commerce hits a record as shoppers choose phones over stores: Online retail sales rose this past holiday season, but online transactions on phones hit a record-breaking 54.5%, according to Adobe.

The Ultimate Guide to Audiences in Google Ads: Don’t miss this guide that includes all of the ways to utilize audiences in Google.