Happy New Year, friends! We hope your 2022 is off to a wonderful start. After the holiday weeks, we’re excited to hop back in and start publishing again on a regular basis! It was a light week with many folks out of the office, but nonetheless, here are the headlines you may have missed.
From the Experts
Paid Search & Display
Future-proofing 2022 strategies: four things marketers need to know: Two important themes emerged in 2021 and here is how the industry will be impacted in 2022.
Google rolls out placement exclusions for Smart Shopping campaigns: This change has been spotted in campaigns, but it’s unclear if this will still remain available when Smart Shopping campaigns are rolled into Performance Max campaigns later this year.
Video
2022 Predictions: CTV and cross-channel advertising: As streaming and smart TV continues to grow, here is what marketers can expect to see this year.
88% of Marketers Are Now Using Video for Content Marketing Purposes: Here is another reason to consider including video in your 2022 plans if you’re not already using it!
Paid Social
Here’s How Meta is Changing Facebook Ads Targeting For 2022: Starting later this month, health causes, sexual orientation, religious practices & groups and political beliefs/social issues/causes/organizations/figures will be off-limits targeting in the ad platform.
12 YouTube Ads Enhancements That Improve Results: Check out this in-depth post that walks you through 12 ways to improve your YouTube campaigns. Everything from adding lead form extensions to testing new campaign types is covered.
From the Engines
Tips to Grow Your Business in 2022
Spotify
2021 Wrapped for Advertisers: How sound helped us rebuild and reconnect
Gartner
5 Strategies to Engage Prospects After a Free Trial or Demo
