Coffee & Catch-Up on #PPC With Clix Marketing: Monday, November 18, 2024

by Andrea Taylor | Nov 18, 2024 | Coffee & Catch Up | 0 comments

Happy Monday! A lot of exciting things popped up last week — make sure you didn’t miss anything!

From the Experts

Facebook Switches to ‘Views’ as Its Primary Metric: Instagram made the switch over the summer, but now Facebook is following. If you’re advertising on Facebook, you’ll want to know how this is impacting reporting metrics.

Yes, Your Facebook Ads Objective Setup Matters! Keep Your Performance Up: Are you targeting the right audiences and aligning your Facebook/Meta Campaign Objectives with your goals?

Reports Suggest Ads Are Coming to Threads Early Next Year: There might be another ad channel on the horizon in 2025.

Meta Fined $841M for Antitrust Breaches in EU: More antitrust breaches bring big fines to Meta.

The 3 Signs of Ad Fatigue [& How to Prevent It]: Are you seeing fatigue in any of your campaigns?

Enhanced CPC in Google Ads Is Going Away: Now What?: This feature is no longer available for Search or Display campaigns and will only be available in existing campaigns until March 2025.

Google Maps Launches Product Search: Steps For Retailers: Google Maps is allowing shoppers to find in-stock inventory at nearby stores with this new feature.

Google boosts curation capabilities for Ad Agencies: This new tools will offer agencies the abilities to buy audiences and curated inventory, allowing for more accurate forecasting and increased match rates.

Unpacking the Data Behind Trump and Harris’ Presidential Election Ad Spending: An interesting breakdown of election ad spend.