Happy Monday and thanks for joining us for our second week of Coffee & Catch Up! We hope this is a fun way to start your Monday.
From the Experts
Paid Search
Google Ads Performance Max Campaigns Best Practices: Now that these campaigns are available to everyone, check out this list of tips.
Zoom to test ads for basic users: Zoom is piloting post-session ads for its free “basic” user audience. With 300 million users, that’s a lot of (potential) eyes.
Ecommerce
Microsoft Bing expands Shopping options for users, gives retailers more options to reach shoppers: These new features are worth checking out.
Global Supply Chain Disruption: Experts Weigh in on Holiday Inventory Issues & Shipping Concerns: Dive into the global supply issues and how they impact ecommerce and, potentially, your own holiday shopping.
How Brands Succeed on Reddit: It’s not a “normal” ecommerce channel, but sellers can find success on Reddit too.
Paid Social
Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting: Just because Facebook and Instagram’s ad platforms are integrated doesn’t mean that all of the same rules apply to both channels. Use this as a guide for determining budgets moving into 2022.
Facebook Shutting Down Facial Recognition: If you use Facebook, you have probably experienced Facebook’s facial recognition technology that recognizes users in photos.
Twitter Ads in 2021: The Complete Guide for Advertisers: This channel doesn’t get as much love as the LinkedIn, Facebook and Instagrams of the marketing world, but Twitter has added some new features to their self-serve advertising platform. Dive into Twitter with this all-in-one guide.
The 64 Best Words, Phrases, & Ideas for Emotional Holiday Copywriting: Help your holiday ad copy stand out with these ideas.
How to Easily Create Quality TikTok Ads: Level-up your TikTok ads with these free resources!
A Marketer’s Guide to Twitch: If you thought TikTok was the latest social channel, think again. Learn more about the video service, Twitch.
Video
Microsoft Ads’ New Feature Will Put Your PPC Marketing Efforts Directly in Your Customer’s Eyes: The Microsoft Audience Network’s video ads are rolling out as a pilot to US, Australia, Canada, France, Germany, New Zealand and the UK advertisers.
From the Engines
Become an Advanced LinkedIn Marketer With This Full-Funnel Strategy Course and Certification
Getting People to Fill Out Your Form: Lead Ads with Instant Forms
Connect with local holiday shoppers
Microsoft
Microsoft Advertising data reveals new consumer attitudes
From the Clix Blog
[Clix Shares] Developing Your Skill Set – What We Learned This Year
Using Google’s Custom Segments + Pay for Conversion Campaigns to Find Success by Andrea Taylor
