The team at Clix is well known for their industry-leading expertise, and the drive to help share that knowledge with fellow marketers is simply in our DNA. We’ll be highlighting upcoming speaking engagements or other interactive opportunities where you can catch up with our folks in our Clix Speakers Series – so stay tuned here for more events like this one!
On Wednesday, May 12th, 2021, Clix’s very own Tim Jensen will be participating in a hands-on workshop specifically designed to inform and assist the manufacturing industry with all things digital marketing.
The event is organized by FuzeHub and they’ve ensured tips and practical advice from five marketing pros in the form of three one-hour tracks. Without a doubt, most conference attendees agree that the application of what they learned at an event is where things fall short – so within those tracks, speakers will provide insights for attendees while also guiding exercises to practice shared skills & strategies.
We wanted to share a little teaser of Tim’s session with our readers because there’s still time to register and we know many of you work in lead generation for the manufacturing industry, so we didn’t want you to miss it!
Here’s what Tim has to say about his presentation later this week:
Q1 – What paid channels or engines will you provide ideas for in Wednesday’s session?
Tim: I’ll be starting out by talking about paid search (of course Google, but also calling out the value of Microsoft/Bing for niche B2B realms!). Next, I’ll move to display and some of the options to reach in-market individuals, as well as remarketing for reaching previous website visitors. Finally, I’ll cover paid social, primarily focusing on the value of LinkedIn for reaching B2B decision makers but also mentioning high level tactics for Facebook and Twitter.
Q2 – What makes PPC interesting as a marketing option for manufacturers?
Tim: Paid search gives manufacturers the opportunity to zero down to people with direct intent to purchase their products or services, and only pay when people click those precise keywords. While keywords such as “nanotech manufacturing solutions” may have a small search volume, you know someone searching for that phrase is likely valuable to a business in that realm. In addition, audience targeting capabilities, particularly in LinkedIn, offer incredibly granular ways to reach B2B decision makers that can’t be matched elsewhere.
Q3 – Give us your thirty second opinion on how to best balance traffic volume with lead quality…
Tim: Ad copy is always important but is particularly crucial in the B2B world. You want to use your copy to prequalify people, so only the decision makers that fit your customer persona click your ads. Diversification of channels is also important–if budget allows, test across search, display, and social to measure which avenues bring in the most qualified leads, and focus spend toward the best performing areas. Allocate budget toward a channel because it works for you, not just because your competitors are there.
Q4 – Which part of your presentation are you most looking forward to Wednesday?
Tim: The presentation will incorporate a hands-on exercise at the end, in which attendees will work through identifying an offer and brainstorming some initial ad copy. As I’m very much a “participatory” learner myself, I’m hoping that this time will help the takeaways from the presentation stick enough to be helpful beyond the conference time.
Don’t forget to check back here on the blog often for additional upcoming Clix speaking and engagement opportunities! And let us know if you have an event you’d like us to participate in and we would be happy to chat about topics to fit your audience (leave a message in the comments or email us – firstname.lastname@example.org).