Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
PPC Hero
Diagnose High CPL In PPC Search: Are your costs rising? From reviewing keyword bids to refreshing ad copy, here are things to look at.
WordStream
4 Google Display Network Targeting Facts You Need to Know: Our own Director of Client Strategy breaks down crucial Google Display Network targeting facts in this post.
Search Engine Watch
Semantic search for Google Ads: What it is and why it matters: Don’t miss this one – it’s where PPC is headed.
Social Media Examiner
4 Facebook Ad Techniques That Deliver Results: Four ways to generate clicks, leads, and conversions using Facebook ads.
Seer Interactive
New Update for Google Call-Only Ads Allows For Additional Lines Of Text: Additional lines of text consisting of two 30-character headlines should be available — how are you going to use it?
Disruptive Advertising
7 Ad Headline Formulas to Get Your Campaigns Noticed: Whether it’s the ‘Clickbait headline’ or ‘Do This Now’ approach — consider your audience and split test
Practical Ecommerce
Google Shopping Campaigns Could See 10 Percent More Impressions: This post contains everything you need to know following recent changes for those running Shopping campaigns (and opted out of Search Partners).
From the Engines
Quora
Case Study: Zenefits obtains high-quality leads using Quora Ads
B2B Ecommerce: Does Your Business Help Customers Help Themselves?
Google Ads
Enabling a safe digital advertising ecosystem
Bing Ads
Learn what’s trending in travel searches
From the Clix Team
Google Shopping Campaigns Now Include Google Images Placements by Robert Brady
3 Ways Google Knows What Ads To Show You by Robert Brady
Clix Marketing is Hiring a PPC Pro! by Kerri Bonner
Chrome Extensions Every PPC Pro Should Try: 2019 Edition by Andrea Taylor
