Clix Marketing Blog’s #PPC News & Views: February 12, 2016

newsandviewsHappy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


Want to Boost Ad Response Rates? Then Leverage These 7 Emotional Tripwires: In an information heavy world how do you help brands stand out? See how these different tactics can help improve your ad copy.

PPC Hero

How to Find Your Competitors’ Bidding Schedule: See a sudden decrease in traffic or lower average position? It could be a competitor ramping up their campaign. Read this article to see how their bidding schedule could be affecting you.


The Ultimate Guide for Using Heat Maps to Increase Conversions: Are your landing pages optimized for conversions? Read this article to see how heat maps can help you increase conversions in your campaigns.

Beyond the Paid

Let’s Not Kill B2B Whitepapers Just Yet: The world of B2B advertising can be difficult. No one buys multi-million dollar software solutions online. So what’s the next step? Check out this post, a response to a previous article, about the uses of whitepapers and how they need to be used.

From the Engines

Google AdWords

Booting the bots: New botnet Protections Across our Ads Systems


Introducing First View

An Improved Timeline for Consumers and Brands


Capture Attention with Updated Features for Video Ads

From the Clix Team

Search Engine Watch

Are You Digging Deeply Enough Into Geographic Optimizations? by Amy Bishop

From Clix Marketing

Control Performance by Proactively Adding Negative Keywords by Amy Bishop

It Is an Exciting Time to Be a B2B Advertiser by John Lee

Getting Started with Google Analytics Attribution Report by Susan Wenograd

How Does Being An Online Marketer Affect Your Search Behavior? The Results! by Jill DuPre