From the Experts
Want to Boost Ad Response Rates? Then Leverage These 7 Emotional Tripwires: In an information heavy world how do you help brands stand out? See how these different tactics can help improve your ad copy.
How to Find Your Competitors’ Bidding Schedule: See a sudden decrease in traffic or lower average position? It could be a competitor ramping up their campaign. Read this article to see how their bidding schedule could be affecting you.
The Ultimate Guide for Using Heat Maps to Increase Conversions: Are your landing pages optimized for conversions? Read this article to see how heat maps can help you increase conversions in your campaigns.
Beyond the Paid
Let’s Not Kill B2B Whitepapers Just Yet: The world of B2B advertising can be difficult. No one buys multi-million dollar software solutions online. So what’s the next step? Check out this post, a response to a previous article, about the uses of whitepapers and how they need to be used.