Clix Marketing Blog’s #PPC News & Views: December 11, 2015

Happy Friday, friends, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.PPCNews&Views

From the Experts

The RKGBlog

Four Things Your Should Know About AdWords Location Targeting for Search:
A good refresher on one of the core campaign settings, location targeting. Check out this post for a refresher on location targeting options.


AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]:
Here’s a quick-hitting, fun read on quick, powerful optimizations that can improve account performance while not eating up a lot of your precious time.

Search Engine Land

Six Steps To AdWords Conversion Tracking Bliss:
There’s been a lot of changes on the conversion-tracking front in the last couple of months. This post discusses why you should give up the beloved “converted clicks” column in exchange for the “conversions” column in AdWords.


How Big Brands are Helping You Buy on Social: Infographic:
This cool post goes into targeting, limitations, audience and more of the biggest social channels. Check it out – it’s in cool infographic format, too, for even better reading.

From the Engines


Testing Promoted Tweets on our logged-out experience

Google AdWords

Get deeper insight into your automated bidding performance

From the Clix Team

Practical Ecommerce

Yahoo’s New Product Ads a Good Opportunity?: by Robert Brady

Search Engine Land

Grabbing Those Last-Minute Holiday Sales by Amy Bishop

Clix Marketing

Are You Automating Your PPC Campaigns Incorrectly? by Michelle Morgan

PPC New Year’s Resolutions for 2016 by Andrea Taylor

Linking GWT to AdWords for Call-Only Campaigns by Robert Brady

A Year In Review: #PPC in 2015 by Sarah French