Happy Friday, friends, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.
From the Experts
The RKGBlog
Four Things Your Should Know About AdWords Location Targeting for Search:
A good refresher on one of the core campaign settings, location targeting. Check out this post for a refresher on location targeting options.
Unbounce
AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]:
Here’s a quick-hitting, fun read on quick, powerful optimizations that can improve account performance while not eating up a lot of your precious time.
Search Engine Land
Six Steps To AdWords Conversion Tracking Bliss:
There’s been a lot of changes on the conversion-tracking front in the last couple of months. This post discusses why you should give up the beloved “converted clicks” column in exchange for the “conversions” column in AdWords.
Acquisio
How Big Brands are Helping You Buy on Social: Infographic:
This cool post goes into targeting, limitations, audience and more of the biggest social channels. Check it out – it’s in cool infographic format, too, for even better reading.
From the Engines
Testing Promoted Tweets on our logged-out experience
Google AdWords
Get deeper insight into your automated bidding performance
From the Clix Team
Practical Ecommerce
Yahoo’s New Product Ads a Good Opportunity?: by Robert Brady
Search Engine Land
Grabbing Those Last-Minute Holiday Sales by Amy Bishop
Clix Marketing
Are You Automating Your PPC Campaigns Incorrectly? by Michelle Morgan
PPC New Year’s Resolutions for 2016 by Andrea Taylor
Linking GWT to AdWords for Call-Only Campaigns by Robert Brady
