Happy Friday, everyone, and welcome to this week’s edition of Clix Marketing Blog’s PPC News & Views.
From the Experts
Moz
Google Keyword Planner’s Dirty Secrets
Search Marketers rely on the Google Keyword Planner to do keyword research or determine trends with keywords. See how the tool gets results and the inconsistencies.
Keyword Planning Tools
If you read the article above, you are probably thinking so what tools should I use? Here are two articles this week about new keyword planning tools. Check out the Wordstream article for Adwords keyword tools and Search Engine Land’s article for keyword research in Bing, Pinterest & more.
3 Cool New Keyword Tools for Generating Content Ideas from Wordstream
Four Tools To Break You Out of the Keyword Reasearch Box from Search Engine Land
AdEspresso
A Cheat Sheet to Successful Holiday Facebook Ads (Beyond Discounting):
The Holiday Season is in full swing. Read this article to find great tips on how to make your Facebook ads successful this holiday season.
SEER
How Pinterest’s New Visual Search Works & Its Implications For Marketers:
Pinterest is an extremely popular site that gives great visuals of products and designs. Read this article to see how to use the Pinterest Visual Search and why it might be a great marketing platform for you.
From the Engines
Introducing New Interactive Ads to Drive App Installs
Bing Ads
Reaching Customers in the Final Weeks of the Holiday Season
7 Key Metrics to Track the Success of your LinkedIn Sponsored Updates
From the Clix Team
Clix Marketing
8 Posts To Save You Time This Holiday Season by Amy Bishop
Ask Yourself: Why Do I PPC? by John Lee
Being Calculated In Calculated Metric Use by Susan Wenograd
Gmail Ads For All! by Jill DuPre
