Clix Marketing Blog’s #PPC News & Views: Feb 27, 2015

This Week in PPC News and ViewsGood Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Search Engine Watch

5 PPC Settings That Can Sabotage Success: When managing your PPC, do you ever ask yourself “why isn’t this working?” Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms.

White Shark Media

All You Need To Know About The New Call-Only Campaigns in AdWords: Last week, Google introduced Call-only Campaigns, in an attempt to eliminate a step in the client acquisition funnel. With this new option, you can create campaigns that only run click-to-call ads. Here’s what you need to know.

Certified Knowledge

How to Work with Legal & Brand Management for Better Ad Testing: In some partnerships, PPC agencies are required to have ad copy approved by legal and brand teams on the client side. If those relationships aren’t working as well as they should, take these tips to improve it.


What 9 Conversion Experts Learned the Hard Way (So You Don’t Have To): Conversion rate optimization, like many different testing practices, can be very hit or miss. Check out these 9 mistakes made by leading conversion rate experts and what they learned from them.

From the Engines

Google AdWords via The SEM Post

Google Play Adding Paid Search Results for AdWords App Advertisers

From the Clix Team

5 Things Successful PPC Managers Do In The Morning: by Robert Brady

Be the Cool Kid and Stop Asking “Hey Bruh? What Size is the Facebook Ads Image?”: by John Lee

Facebook vs. LinkedIN B2B: Also, by Robert Brady

Managing Tagged Destination URLs with Excel: by Susan Wenograd