From the Experts
Search Engine Watch
5 PPC Settings That Can Sabotage Success: When managing your PPC, do you ever ask yourself “why isn’t this working?” Here are five common saboteurs of pay-per-click campaigns that apply to multiple platforms.
White Shark Media
All You Need To Know About The New Call-Only Campaigns in AdWords: Last week, Google introduced Call-only Campaigns, in an attempt to eliminate a step in the client acquisition funnel. With this new option, you can create campaigns that only run click-to-call ads. Here’s what you need to know.
How to Work with Legal & Brand Management for Better Ad Testing: In some partnerships, PPC agencies are required to have ad copy approved by legal and brand teams on the client side. If those relationships aren’t working as well as they should, take these tips to improve it.
What 9 Conversion Experts Learned the Hard Way (So You Don’t Have To): Conversion rate optimization, like many different testing practices, can be very hit or miss. Check out these 9 mistakes made by leading conversion rate experts and what they learned from them.