From the Experts
Search Engine Journal
#PPC & Paid Social Media Strategies: An Interview with @Pamela_Lund: Get inside the mind of search marketer Pamela Lund as she answers questions around PPC platform ROI, ad copy writing, women in search marketing and more!
AdWords “Other Interests” Discontinued for More Advanced Audience Targeting: This spring AdWords is making some shifts away from their current audience targeting options and moving toward “more sophisticated” audience targeting. Get the skinny on this change and what you need to know.
Beyond the Paid
3 Google Shopping Options You Need to Consider: Running Google Shopping Campaigns? You better give this article a read and figure out at least a few things you should be paying attention to.
Google Close Variant Exact Match Conversion Rate 52% Lower Than True Exact Match: After all the hoopla about close variants becoming required targeting, get the stats around how close variants are performing for both exact and broad match.
Search Engine Land
3 New AdWords Automations You Can’t Afford to Miss: Custom Columns, scripts, and automated rules. Oh my! Give this article a read and see how you can work to intelligently automate parts of your AdWords campaigns.