From the Experts
Right Side Ads Going Away on Google
In case you have been internet free for the past week or on a much deserved vacation, right side ads are disappearing on Google. Here are some of the articles discussing the impacts and theories to PPC:
What the Adwords Sidebar Announcement Means for you on PPC Hero Blog
The New Google SERP: 3 Changes & 3 Things That Haven’t Changed…Yet on WordStream Blog
Google Removes Right Side Ads: Be Vigilant, Not Reactive on SEER Blog
Google Removed Right Rail Ads: Now What? on Elite SEM Blog
Beyond the Paid
The Only Consistent Thing in Marketing: As you can see from the above articles, there has been a lot of changes going around in PPC lately. Read this article to find out what the consistent thing in marketing is and how to use it in your career.
7 Marketing Personalization Tips That Will Launch Your Campaigns Into Hyper-Drive : With all the new audience tools in PPC it is easy to over look Personalization. No matter what type of business you run, customers are always a little different.
How to Use Flex Targeting to Optimize Your Facebook Ads: Looking to target a highly customized combination of interests, behaviors and demographics? Flex targeting in Facebook is for you. Read the article to learn more about how Flex Targeting can help your Facebook campaigns.
Get Started with Google Analytics: Best Practices for Everyone: Whether you are just getting started with Google Analytics or if you need a reference from time to time. Read this article to learn more about using Google Analytics.