Clix Marketing Blog’s #PPC News & Views: February 5, 2016

Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!PPCNews&Views

From the Experts

Certified Knowledge

The Most Common PPC Mistake that is Never MentionedIt’s a common mistake that you have likely either made or seen happen to someone else. This post offers quick tips to make sure you don’t make this mistake again!

CPC Strategy

How Retailers Can Leverage Facebook Lead Ads: See how easy it is for retailers to take advantage of Facebook Lead Ads in this quick-hitting post.

The RKGBlog

Broad Match Modifiers: A Big Difference Between Bing and AdWords You May Not Be Aware OfNot all Engines look at broad match modified keywords the same – check this post out before you add any additional BMM terms to your accounts!

WordStream

How to Use AdWords Search Partners Data to Improve Your CampaignsThis post is great for anyone who hasn’t experimented with Search Partners in AdWords before – or anyone who needs a refresher. This post shows you how to leverage Search Partners to give your accounts a boost.

PPC Hero

10 Visual AdWords Reports You Should Be UsingThe AdWords Reports Editor is great tool to visualize and check out your data easily. This post gives a great overview of some reports you’ll want to take advantage of the next time you’re reporting.

Search Engine Land

Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life: If you need a laugh, check out this post about using your AdWords knowledge to your advantage in your love life!

From the Engines

Google AdWords

Introducing the AdWords app for iOS

Bing Ads

Product Ads Campaigns: Transition plan

From the Clix Team

Practical eCommerce

Using Facebook’s New Dynamic Product Ads by Robert Brady

From Clix Marketing

I Think You Need to Test Call Only Ads: 4 Reasons by Michelle Morgan

Ad Copy For PPC Champions: Analysis & Best Practices by Andrea Taylor

Marketing Products With A Bad Reputation by Robert Brady