Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Land
Track Quality Score daily with this advanced Adwords script: Here’s a great post! This script will help you measure the impact of your optimizations on a daily basis.
5 Ways to Cut Your Cost per Lead on Facebook Ads: With costs rising, it’s crucial to not overlook these smart tactics. From trying Messenger campaigns to lookalike audiences – there’s a lot here to save you money.
Group Twenty Seven
What Does PPC Have to Do With Website Design? Internal Logic & Structure … check. Check out this list of ways your website design can impact your PPC program.
Social Media Examiner
New LinkedIn Ad Targeting Audiences: Grab a second cup of coffee and settle into this almost-hour-long episode with two special guests!
Facebook gives Ads Manager a design refresh and launches new cost cap bidding strategy: This new strategy could help you maximize your ad spend without costing you result – don’t miss this one!
Bing Ads Traffic Trends after Verizon Search Deal: An Analysis Improved AI with increased traffic along with audience insights — more on what it means for marketers.
From the Engines
Case Study: Quora outperforms other channels for Atlassian
How to Use LinkedIn’s New Interest Targeting to Reach Your Campaign Goals
Learn How to Capture Attention and Drive Results with Stories Ads
Gathering insights in Google Analytics can be as easy as A-B-C
Webcast: The Art and Science of Conversion Optimization
From the Clix Team
Bing Ads Launches Action Extensions by Tim Jensen
Facebook Competitor Research Just Got Easier by Robert Brady