Happy last Friday of April, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

CPC Strategy

Google Shopping vs. Bing Shopping Ads: How are They Different? Feeds, market shares, platforms, users – it’s all in this post.

LunaMetrics

7 AdWords Metrics You Should Be Using: Here’s 7 new columns to add to your next AdWords report download.

WordStream

Coming Soon: Similar Audiences for Search Campaigns [Data]: You’ll want to know about this currently closed-beta that Google has been testing.

Search Engine Land

Keyword tiering: A systematic way to juggle your AdWords priorities: Here’s how you can use performance as a way to organize your keywords.

From the Engines

Bing Ads

April is all about product feeds!

From the Clix Team

New LinkedIn Advertising Features are Here by Bethany Bey
My Key Takeaways From Hero Conf Los Angeles 2017 by Andrea Taylor