Happy last Friday of April, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Google Shopping vs. Bing Shopping Ads: How are They Different? Feeds, market shares, platforms, users – it’s all in this post.
7 AdWords Metrics You Should Be Using: Here’s 7 new columns to add to your next AdWords report download.
Coming Soon: Similar Audiences for Search Campaigns [Data]: You’ll want to know about this currently closed-beta that Google has been testing.
Search Engine Land
Keyword tiering: A systematic way to juggle your AdWords priorities: Here’s how you can use performance as a way to organize your keywords.