Happy last Friday of April, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Google Shopping vs. Bing Shopping Ads: How are They Different? Feeds, market shares, platforms, users – it’s all in this post.
7 AdWords Metrics You Should Be Using: Here’s 7 new columns to add to your next AdWords report download.
Coming Soon: Similar Audiences for Search Campaigns [Data]: You’ll want to know about this currently closed-beta that Google has been testing.
Search Engine Land
Keyword tiering: A systematic way to juggle your AdWords priorities: Here’s how you can use performance as a way to organize your keywords.
From the Engines
April is all about product feeds!
From the Clix Team
New LinkedIn Advertising Features are Here by Bethany Bey
My Key Takeaways From Hero Conf Los Angeles 2017 by Andrea Taylor