Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts:
Read the Room: This post has great insights on how to use the COVID-19 pandemic situation and respond accordingly with marketing. If you read no other COVID-19-related content today, make sure you read this one.
Google adds ‘public health emergency’ to inappropriate content ads policy: For advertisers who have adjusted ad copy and images to include anything about the COVID-19 pandemic, it’s important to communicate this change to your clients.
Video: 8 takeaways for B2B advertisers in the time of COVID-19: Clix’s own Michelle Morgan was included in the panel of PPC pros who talked about the challenges facing B2B marketers with the current world events.
Search Engine Land
Desktop search is rising amid the work-from-home surge: COVID-19 may be bringing with it the “re-rise of desktop” search. It might be time to remove any negative device bid modifiers that might be holding your ads back!
Keep Your Amazon PPC Campaigns Healthy During the Coronavirus Pandemic: Here are the 5 key metrics you should use to make informed decisions for your Amazon accounts during this time.
Marketing During COVID-19: 4 Essential Copywriting Guidelines: Here are more handy tips on updating your ad copy. Biggest takeaway? Offer value to your audience!
Search Engine Journal
Google Ads Pulls Plug on Dedicated Support for Many Premier Partners Starting April 1: Google announced the end of its support for some Premier Partners, effective April 1.
Instagram Usage on the Rise Among Social Media Marketers at Inc. 500 Companies: A recent study shows that Instagram usage among Fortune 500 companies increased from 36% to 52% since 2018! Hop into the article for more takeaways.
Optimizing Your Google Shopping Feed in 2020: Get your shopping feed in shape with this guide.
The 2020 Guide to Nonprofit Marketing: This post includes 5 strategies to boost nonprofit marketing results complete with examples.
From the Channels:
How retailers can find success on Pinterest
How Marketers Can Start to Prepare for the Path Forward
5 ways to get strategic value from social media data
Evolving consumer behavior in key verticals
Keeping People Safe and Informed About the Coronavirus
From the Clix Team
Setting up a Microsoft Audience ads campaign by Joe Martinez
SMX Overtime: How to manage and optimize B2B accounts by Tim Jensen
How Smart and Standard Shopping Campaigns Work Together by Bethany Bey
New in Apple Search Ads: Recommendations by Joe Martinez