Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine Journal
3 Best Practices for Dynamic Search Ads: All businesses are a good fit for Dynamic Search Ads, but not all websites are. Our Director of Client Services, Michelle Morgan, weighs in on this guest post. Check out this post then review your website to ensure it has strong content, is up to date, and has a clear call to action.
3 Essential Excel Formulas to Automate PPC Reports: Text Formula, Sumifs, and Wildcard Characters – they can be applied to nearly every report. Read about them, learn them and use them.
Target Travel Planners with Facebook’s Trip Consideration Feature: This new advertising feature might just convince us to book that trip to Maui. Don’t miss this post – it explains what the tool has to offer and how you can use it to capture high-quality leads at the earliest stage of their travel plans.
How to Get More Value Out of Your Low-Traffic AdWords Campaigns: CTRs and conversions are on the table, especially for niche markets. This post explains the three different ways to handle low-traffic situations.
3 Quick Feed Keyword Optimizations to Ramp Up Shopping: You can not afford to miss this one – Descriptions, Product Type and Title. It’s all here.
From the Engines
From the Clix Team
Our Predictions for PPC in Q2 2018
Get A Free Professional Video with YouTube Director Onsite by Robert Brady
How To Use Countdown Customizers in Bing Ads by Bethany Bey
How to be Successful Working From Home by Andrea Taylor