Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Paid Media Pros
Google Ad Grants Limitations: If you’re expecting to run a full-blown marketing campaign on Google Ads using Grants, you are going to be disappointed. This video will run through a few of the biggest limitations to organizations running these accounts.
Our New PPC Tool Saves Clients Money 24/7: Grab your data, format, and review your results to save some cash! By negating irrelevant keywords, the folks at Seer Interactive built a tool (check out the free version too!) that can’t be missed by anyone in this industry!
Social Media Examiner
6 Facebook Ad Mistakes Marketers Make and How to Avoid Them: From optimizing your ads too often to discounting custom lifetime value in favor of the ROAS Metric, learn from top experts in this post.
All About Facebook Ad Fraud: Automated traffic? Click farms? Maybe competitors? This post outlines some ways to avoid it.
9 Powerful Facebook Ad Types That You Can Use Today: Super organized post that you can forward to a copywriter and designer because of the clear specs and character limits.
Facebook Dynamic Creative: Level Up Your Ads: ohhh if there’s one you must catch … it’s this post! Get the most exposure, increase your clicks and maximize a higher return. Still not sold on dynamic creative? There’s a case study
Learn Inbound 2019 Shopping Ads Session – Slides, Tools, and Resources: Our buddy, Kirk Williams was across the pond perhaps enjoying a perfectly poured Guinness. Instead of a t-shirt or magnet, he brought us all back something better … his deck! Sláinte!
Goodbye, Average Position: Everything You Need to Know: Four new metrics to understand and this post explains what you need to know. Dig in!