Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Paid Media Pros
Google Ad Grants Limitations: If you’re expecting to run a full-blown marketing campaign on Google Ads using Grants, you are going to be disappointed. This video will run through a few of the biggest limitations to organizations running these accounts.
Our New PPC Tool Saves Clients Money 24/7: Grab your data, format, and review your results to save some cash! By negating irrelevant keywords, the folks at Seer Interactive built a tool (check out the free version too!) that can’t be missed by anyone in this industry!
Social Media Examiner
6 Facebook Ad Mistakes Marketers Make and How to Avoid Them: From optimizing your ads too often to discounting custom lifetime value in favor of the ROAS Metric, learn from top experts in this post.
All About Facebook Ad Fraud: Automated traffic? Click farms? Maybe competitors? This post outlines some ways to avoid it.
9 Powerful Facebook Ad Types That You Can Use Today: Super organized post that you can forward to a copywriter and designer because of the clear specs and character limits.
Facebook Dynamic Creative: Level Up Your Ads: ohhh if there’s one you must catch … it’s this post! Get the most exposure, increase your clicks and maximize a higher return. Still not sold on dynamic creative? There’s a case study
Learn Inbound 2019 Shopping Ads Session – Slides, Tools, and Resources: Our buddy, Kirk Williams was across the pond perhaps enjoying a perfectly poured Guinness. Instead of a t-shirt or magnet, he brought us all back something better … his deck! Sláinte!
Goodbye, Average Position: Everything You Need to Know: Four new metrics to understand and this post explains what you need to know. Dig in!
From the Engines
Growing in-app viewability coverage with Open Measurement
Webcast: The Art and Science of Customer Centricity
LinkedIn Expands the Marketing Partner Program With New Engagement Insights
People on Pinterest are revved up for the latest cars
From the Clix Team
Protecting Your Geotargeting in Google Ads by Tim Jensen
PPC Employment Opportunity with Clix Marketing