Clix Marketing Blog’s #PPC News & Views: Friday, August 19, 2016


Happy Friday, PPC-ers, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

There was a lot of buzz about Google’s Keyword Planner this week. Here’s a couple of articles to check out.

Search Engine Land

Google officially throttling Keyword Planner data for low spending AdWords accounts

Neptune Moon

WTF Is Happening To The AdWords Keyword Tool?

PPC Hero

Google Announces Controversial Updates to the Keyword Planner Tool


Abusive Bots & Services Behind the AdWords Keyword Planner Data Restrictions


CPC Strategy

Facebook Holiday Ads Tips for Retailers Who Want to Stand Out: Use these tips to make the most of Facebook this holiday season.


Recapping the Biggest Google Shopping Changes So Far in 2016: Make sure you know all the latest Google Shopping news with this recap of 2016.


How to Apply Game Theory in PPC Marketing: An interesting read about different targeting that can be applied to your AdWords accounts.

PPC Hero

7 Overlooked Facebook Power Editor Features That Will Save You Time: Check out this article before you next work your Facebook campaigns. These tips are sure to save your time and your sanity.


55% of users don’t recognise PPC ads in Google search results: An interesting read with many charts about what non-PPC pros see on the SERPs and what they click on.


Making Facebook Dynamic Product Ads Worth the Investment: If you’ve been wondering if you should dive into Facebook’s dynamic product ads, be sure to check out this post.


How To Market Your “Boring” Business On Instagram: Check out this post for tips on how all business types can take advantage of Instagram.

From the Engines


Introducing Promoted Video

Bing Ads

Upgraded URLs now available in Bing Ads: An easier way to manage your tracking URLs

On the Clix Blog

3 Simple Expanded Text Ad Writing Strategies by Robert Brady
The PPC Account Checklist for New Clients by Andrea Taylor
3 Crucial Tips for Training PPC Newbs by Abby Woodcock