Happy Friday, friends, and welcome to that week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Google Ads Strategies: Which Channels Are Assisting Conversions [VIDEO] It’s an engaging, quick video that shouldn’t be missed as you dive into your own analytics.
Improve Your PPC Ads: Give Your Customers A Compelling Reason That’s right – give ’em a reason and watch the conversions!
Google News Digest: Learn About New Scores in Ads, and Changes in GSC and Featured Snippets Are you tracking these updates? The “cookie-based splits” are certainly intriguing. We appreciate the analysis in this piece!
Why You Need To Be Layering & Testing Search Audiences: We agree with our friends and need to begin thinking beyond what our customer could potentially be searching and start thinking about who our target customer is.
Create Easy Dynamic Reports in the New Google Ads UI: The ability to build custom charts and tables is rather impressive. What do you think of the new UI?
Facebook Ad Guidelines Cheat Sheet: Having it bookmarked is a timesaver and updated — even better!
From the Engines
From the Clix Team
Google Ads MCC Gets An Updated Look by Robert Brady
New Automated Bidding Now Available In Bing Ads by Bethany Bey
Google Ads Automatically Updating Eligible Campaigns to Enhanced CPC Bidding by Andrea Taylor