Happy Friday and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Why Comparison Shoppers Aren’t Converting for You (and How to Fix It): The internet has turned many people into comparison shoppers who are never satisfied until they’re guaranteed they’re getting the lowest price. Find out how to optimize your campaigns to make sure you’re bringing in those customers, too.
Alert: DSA Conversion Optimizer Will Override Exact Match Keywords: If you use DSA campaigns, you need to check out this post.
Road Trip – 5 Tips for Creating International Campaigns: This post is a great checklist for setting up an international campaign. It even has a companion post on geotargeting that you should check out, too.
Search Engine Land
The way-too-early AdWords holiday testing guide: The holidays are coming – quicker than we all want to admit. Check out this post for some ideas to get you started (or continue) your holiday planning.