Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Social Media Examiner
How to Measure Social Media Using Google Analytics Reports: Want to know how to monitor social efforts in Google Analytics? Check out this post for a how-to guide.
TOP 5 Facebook News That You Can’t Afford to Miss (August 2016 Edition): It’s summer and at some point, you’ve probably been out of the office. Make catching up on the latest Facebook news easy and check out this all-in-one post for August.
YouTube Revamps TrueView Discovery Ads: Learn how these ads can fit into your campaigns by checking out this post.
Beyond the Paid
Bid Management in 2016: Is automated bid management better than manually adjusting keyword bids?
Measuring Conversions Post Converted Clicks: Help for Lead Gen Advertisers: Converted clicks are about to be history, y’all. Help prepare your lead gen accounts by checking out this post.
Are Adwords Default Settings Hurting Your Campaigns?: Default settings can have an impact on your campaigns and it may not always be in your favor. Check out this post to see if it’s time for some campaign settings check-ups.
Search Engine Watch
Here’s a new way to track AdWords sitelinks in Google Analytics (which you may have missed): The title says it all. It could definitely be handy, so don’t skip this post.
Search Engine Land
How to get the old Google Keyword Planner volume data: Search volume estimates have been off recently, but thanks to this post, you can get the correct data back.
From the Engines
Five tips to boost your new mobile device campaigns
Introducing the Google Analytics Demo Account
From the Clix Team
Why You Should Be Investing in Video by Michelle Morgan
Are Your PPC Accounts Ready for Fall? by Andrea Taylor
The Ultimate Low Click-Through Rate Analysis by Abby Woodcock