Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Getting Started With Google Analytics: App + Web: Jumping at the bit to try the new version? This post explains how to set up data collection using GTM.
How to Identify & Optimize Paid Search Fluctuations: Three common problems. Three solutions.
Search Engine Journal
Google Ads Makes it Easier to Manage Multiple Accounts: PPC campaign managers rejoice! This post explains the new feature!
How to Drive More Traffic with YouTube Call-to-Action Extensions: The main goal of video campaigns on YouTube? Awareness. But why not drive traffic to your site or landing page if someone wants to learn more? That’s where CTA extensions come in. Don’t miss this one from Joe Martinez!
Search Engine Land
How YouTube can help your non-video campaigns in Google Ads: Our Director of Client Strategy wrote another one this week that can’t be missed — here’s how you can boost campaigns with video in lightbox ads, display, universal apps and more.
Social Media Examiner
Facebook Ad Placements for Marketers: How to Make the Right Choices Do you know the least used placement? Check out this post and learn all about optimal placements depending on your goals.
Paid Media Pros
Channel Grouping Google Analytics: Michelle Morgan is breaking down how to create custom channel groupings to see the data broken down in segments that are most important to you in the latest vlog!