Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Social Media Examiner
How to Set Up Google Analytics Goals for Facebook Ads: Check out these handy tips on how to track your Facebook traffic and conversions in Google Analytics.
The Negative Keywords Food Chain [250+ Negative Keywords To Use]: This list of negative keyword layers will keep your accounts in tip-top shape.
2016 Facebook Black Friday & Cyber Monday Advertising Recap: Get the scoop on 2016’s Black Friday and Cyber Monday trends.
Most Brands Should Use 2015 Cross-Device Data in Analyzing Early Holiday AdWords Performance: See how you can utilize cross-device data for holiday predictions and planning.
Commonly Misunderstood Google Analytics Metrics and Dimensions and How to Solve Them: This post does a great job of clearing up confusing but useful metrics in Google Analytics.
Search Engine Land
Here’s an AdWords script to fill empty ad groups: Don’t lose traffic from missing ads – use this handy script to fill those ad groups.