Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Social Media Examiner
How to Set Up Google Analytics Goals for Facebook Ads: Check out these handy tips on how to track your Facebook traffic and conversions in Google Analytics.
The Negative Keywords Food Chain [250+ Negative Keywords To Use]: This list of negative keyword layers will keep your accounts in tip-top shape.
2016 Facebook Black Friday & Cyber Monday Advertising Recap: Get the scoop on 2016’s Black Friday and Cyber Monday trends.
Most Brands Should Use 2015 Cross-Device Data in Analyzing Early Holiday AdWords Performance: See how you can utilize cross-device data for holiday predictions and planning.
Commonly Misunderstood Google Analytics Metrics and Dimensions and How to Solve Them: This post does a great job of clearing up confusing but useful metrics in Google Analytics.
Search Engine Land
Here’s an AdWords script to fill empty ad groups: Don’t lose traffic from missing ads – use this handy script to fill those ad groups.
From the Engines
The Top Line: All the Best Facebook Business News from November
Connect with your most valuable customers over the holidays with Customer Match
Remarketing comes to Bing Ads Editor and additional support for Bing Shopping Campaigns