Clix Marketing Blog’s #PPC News & Views: Friday, December 2, 2016


Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Social Media Examiner

How to Set Up Google Analytics Goals for Facebook Ads: Check out these handy tips on how to track your Facebook traffic and conversions in Google Analytics.


The Negative Keywords Food Chain [250+ Negative Keywords To Use]: This list of negative keyword layers will keep your accounts in tip-top shape.

CPC Strategy

2016 Facebook Black Friday & Cyber Monday Advertising Recap: Get the scoop on 2016’s Black Friday and Cyber Monday trends.


Most Brands Should Use 2015 Cross-Device Data in Analyzing Early Holiday AdWords Performance: See how you can utilize cross-device data for holiday predictions and planning.

3Q Digital

Commonly Misunderstood Google Analytics Metrics and Dimensions and How to Solve Them: This post does a great job of clearing up confusing but useful metrics in Google Analytics.

Search Engine Land

Here’s an AdWords script to fill empty ad groups: Don’t lose traffic from missing ads – use this handy script to fill those ad groups.

From the Engines

Facebook Business

The Top Line: All the Best Facebook Business News from November

Google AdWords

Connect with your most valuable customers over the holidays with Customer Match

Bing Ads

Remarketing comes to Bing Ads Editor and additional support for Bing Shopping Campaigns

From the Clix Blog

LinkedIn Conversions Not Reporting? by Robert Brady