Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
The Pros & Cons of Every Automated Bidding Strategy in Google: Clix’s own, Michelle Morgan wraps up a series with a post that shouldn’t be missed by everyone wondering whether to automate their Google Ads bidding.
Social Media Examiner
How to Measure Your Facebook Return on Ad Spend: As you wrap up your year-end reports and make adjustments to next year’s strategy, this post explains how to accurately report on Facebook ad performance and measure your return on ad spend.
Instagram Ad Spend ⬆ 177% + Benchmarks for CPC, CPM, & CTR: If Shopping in Stories wasn’t enough, they are outpacing other social platforms with demand (and value!). Check out this analysis – the median CPC was the lowest on record.
NYT report on Facebook’s data deals won’t sway advertisers, say media buyers: Our Director of Client Services weighed in on the negative press around privacy scandals. “As long as Facebook Ads continue to perform well for companies, they’ll keep their advertising budgets in place,” remarked Michelle Morgan. Catch the full analysis in this post.
Search Engine Land
Remarketing tactics can mitigate post-holiday waste, here’s how: Four thoughtful tactics are outlined in this piece for “upcycling traffic for other holidays and nurturing one-time buyers into loyalists.” Need another reason to check out this post? The clever variation of ‘Twas the Night Before Christmas for PPC.
10 Changes that Impacted Amazon Advertisers in 2018: Pour a second cup of coffee and catch up on the updates from the powerhouse this year. From rebranding of features to the introduction of attribution — it was a whirlwind of change (and opportunity)!
Has Google Completely Removed the Human Element From PPC Management? Is automation removing the human element? Of course not. Strategic thinking can never be replicated.
From the Engines
Quick tips: Two steps to help you use the Pinterest Tag more effectively
December Highlights in Facebook Business News
Useful changes to your Share of Voice columns
From the Clix Team
The BIG List: Digital Marketing Conferences in 2019 by Kerri Bonner
5 Steps to Take When PPC Conversions Are Down by Tim Jensen
1,000+ Kids YouTube Channels to Exclude From Your Video Campaigns by Joe Martinez