Clix Marketing Blog’s #PPC News & Views: Friday, December 21, 2018

by Clix Admin | Dec 21, 2018 | AAA Needs Updating, PPC News and Views | 0 comments

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

WordStream

The Pros & Cons of Every Automated Bidding Strategy in Google: Clix’s own, Michelle Morgan wraps up a series with a post that shouldn’t be missed by everyone wondering whether to automate their Google Ads bidding.

Social Media Examiner

How to Measure Your Facebook Return on Ad Spend: As you wrap up your year-end reports and make adjustments to next year’s strategy, this post explains how to accurately report on Facebook ad performance and measure your return on ad spend.

AdStage

Instagram Ad Spend ⬆ 177% + Benchmarks for CPC, CPM, & CTR: If Shopping in Stories wasn’t enough, they are outpacing other social platforms with demand (and value!). Check out this analysis – the median CPC was the lowest on record.

Marketing Land

NYT report on Facebook’s data deals won’t sway advertisers, say media buyers: Our Director of Client Services weighed in on the negative press around privacy scandals. “As long as Facebook Ads continue to perform well for companies, they’ll keep their advertising budgets in place,” remarked Michelle Morgan. Catch the full analysis in this post.

Search Engine Land

Remarketing tactics can mitigate post-holiday waste, here’s how: Four thoughtful tactics are outlined in this piece for “upcycling traffic for other holidays and nurturing one-time buyers into loyalists.” Need another reason to check out this post? The clever variation of ‘Twas the Night Before Christmas for PPC.

CPC Strategy

10 Changes that Impacted Amazon Advertisers in 2018: Pour a second cup of coffee and catch up on the updates from the powerhouse this year. From rebranding of features to the introduction of attribution — it was a whirlwind of change (and opportunity)!

iProspect

Has Google Completely Removed the Human Element From PPC Management? Is automation removing the human element? Of course not. Strategic thinking can never be replicated.