Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

WordStream

7 Ready-Made AdWords Headline Formulas to Make Your Life Easy: Check out these formulas to make your next headline and ad test so much easier.

PPC Hero

Is Everything Ok? 3 Tips for Keeping Your PPC Accounts Healthy: Make sure your accounts are healthy with tips for performance check-ins.

Search Engine Land

6 common PPC reporting mistakes that can make you look terrible: Stop making these reporting errors – get your reports in shape just in time for 2017.

AdEspresso

Facebook Ads Bidding 101: Everything You Need to Know (…supported by data) 2016 EDITION: Whip your Facebook campaigns into shape with these bidding management suggestions.

From the Clix Team

5 Ways Lack of Transparency Can Kill PPC Campaigns by Michelle Morgan
Meet Bethany Bey: Clix Marketing Training Manager by Kerri Bonner