Clix Marketing Blog’s #PPC News & Views: Friday, December 8, 2017

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

3Q Digital

Guide to Acquisition on the Google Display Network: An in-depth article when seeking out new customers and/or looking to increase brand exposure and interest for three client types .. a can’t miss read.

Analytics Pros

Firebase GTM vs Legacy GTM: The Difference Between Firebase GTM and Legacy GTM for native apps explained here.

Search Engine Watch

PPC budget strategy: Tips for success on a limited budget: You can still pack a heavy punch on a small budget – define your target audience, ensure relevant keywords and a structured PPC strategy.

Ad Espresso

43 Great Examples Of Real Estate Advertising On Facebook: Have a realty firm as a client? This extensive list of examples will surely get your agent visibility and houses sold!

Search Engine Journal

25 Experts on the Biggest 2018 PPC Trends: The industry’s finest are making their predictions here, including our own Michelle Morgan.


Every Important Google Algorithm Update Since 2003: Consider it the ultimate #FBF! Bookmark this post and check-in as this list continues to grow. Every Google algorithm update since 2003.

Luna Metrics

Direct Traffic in Google Analytics and Last Non-Direct Click Attribution: Get the most out of the Acquisition Reports and fully understand the data.


Expanded Text Ads: The Latest Research & Optimization Tips [Podcast]: In episode 66, Mark Irvine, Senior Data Scientist at Wordstream explains the findings after his team tested Google’s new expanded text ads (ETAs) across 14,000 accounts for a full year.

Klient Boost

35 AdWords Filters For Improved Performance And Efficiency: The reasons outlined why you can’t live without filters.

PPC Hero

Work Habits & Resources for the Stressed-Out PPC Manager: Take a deep breath and relax – it’s all here. From focus-building tools to playlists – here’s a great read to manage stress and reclaim the day.

From the Engines


How Mobile is Making Moving Easier
Test, Measure and Learn this Holiday Season


Bing Ads Custom Audiences now integrated with Oracle DMP
Announcing the Art and Science of Travel Industry SEM webcast

Google Analytics

Marketer questions answered: Econsultancy and Google on how to better use data

Google AdWords

Keep the lights on for the last-minute shopper this December

From the Clix Team

Tips for Making the Most of Holiday Time Off by Andrea Taylor
A High-Level Guide to Google Ad Grants by Kristin Palmer
My Top 4 PPC Time Management Tips by Bethany Bey
Extend Your Reach with Facebook Messenger Ads by Abby Woodcock