Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
WordStream
Modified Broad Match Is Going Away: What You Need to Know: This was some of the biggest news last week. The new keyword match type structure will be rolled out February 18. This post includes what has changed, what Google says and what the PPC community has to say about it.
Tinuiti
Amazon Releases New Changes To Dietary & Supplements Category: Counterfeit products with unauthorized ingredients can be a big problem for consumers. Here is what you need to know about the specific documentation needed for approval in this category.
Search Engine Land
Google Ads Auto Applied Recommendations: Every setting, explained: Find out how to better apply the 35 AI-based ad suggestions.
PPC Hero
10 Alternatives To Google And Facebook Ads: We love thinking outside of the box and testing new channels.
From the Engines
Microsoft Ads
Up level your bidding practice with Enhanced Manual Bidding
TikTok
Introducing the Small Business Resource Center
Terms You Should Know: A Glossary of Key Reporting and Analytics Terms on LinkedIn
From the Clix Team
Facebook Optimization & Delivery Controls Guide by Abby Woodcock
