Happy Friday, PPC friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Luna Metrics
Why Is My Google AdWords Bid So High?: If your CPCs are higher than anticipated, check out these tips and make sure you’re not “setting it and forgetting it.”
Merkle
Amazon Focusing on Mobile with Google Product Listing Ads: What does this mean for advertisers in the shopping realm?
3Q Digital
7 Monthly Facebook Advertising Checks to Monitor Account Health: Make sure your Facebook campaigns stay healthy with this monthly checklist.
Search Engine Watch
Can Pinterest crack (and monetise) visual search?: Pinterest is jumping on the search train, so what could the future hold for this visual platform?
Search Engine Land
How to use psychological principles to improve ad copy: Improve your boring ad copy by incorporating some psychology! (Put that college class you took to work)
AdStage
Everything You Need to Know About LinkedIn Ads: It’s all the questions you always wanted to ask about LinkedIn ads. Check it out.
From the Engines
Facebook Business
4 Ways Digital Marketing is Changing in 2017
From the Clix Blog
What I Fell in Love With: The Next Evolution of Search by John Lee
#MyPPCLove: Series Recap by Kerri Bonner
Facebook Audience Network Now Reaches 1 Billion People by Robert Brady
