Clix Marketing Blog’s #PPC News & Views: Friday, February 17, 2017

Happy Friday, PPC friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts

Luna Metrics

Why Is My Google AdWords Bid So High?: If your CPCs are higher than anticipated, check out these tips and make sure you’re not “setting it and forgetting it.”

Merkle

Amazon Focusing on Mobile with Google Product Listing Ads: What does this mean for advertisers in the shopping realm?

3Q Digital

7 Monthly Facebook Advertising Checks to Monitor Account Health: Make sure your Facebook campaigns stay healthy with this monthly checklist.

Search Engine Watch

Can Pinterest crack (and monetise) visual search?: Pinterest is jumping on the search train, so what could the future hold for this visual platform?

Search Engine Land

How to use psychological principles to improve ad copy: Improve your boring ad copy by incorporating some psychology! (Put that college class you took to work)

AdStage

Everything You Need to Know About LinkedIn Ads: It’s all the questions you always wanted to ask about LinkedIn ads. Check it out.

From the Engines

Facebook Business

4 Ways Digital Marketing is Changing in 2017

From the Clix Blog

What I Fell in Love With: The Next Evolution of Search by John Lee

#MyPPCLove: Series Recap by Kerri Bonner

Facebook Audience Network Now Reaches 1 Billion People by Robert Brady