Happy February, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
How Will Facebook’s IDFA Change Impact Conversion Reporting for Retail Advertisers?: Tinuiti estimates that retail advertisers could see a 16% decline in purchase conversion volume and a 21% increase in CPA due to the recent changes in Facebook. Check out the article to learn more about how IDFA could impact your reporting.
Search Engine Journal
Bing Steps Up to Replace Google in Australian Search Showdown: Bing has taken this opportunity to further develop a presence in Australia. What does this mean for Search advertisers?
Ecommerce Product Releases: February 1, 2021: This post rounds up all of the late January product updates.
Social Media Examiner
Clubhouse App for Business: What Marketers Need to Know: If you’re curious about Clubhouse, here is a rundown and how it can be useful for marketing.
Australia’s showdown with Google has implications for domestic businesses: The situation in Australia could have reverberating effects.