Happy February, friends, and welcome to this week’s edition of #PPC News & Views!
From the Experts
Tinuiti
How Will Facebook’s IDFA Change Impact Conversion Reporting for Retail Advertisers?: Tinuiti estimates that retail advertisers could see a 16% decline in purchase conversion volume and a 21% increase in CPA due to the recent changes in Facebook. Check out the article to learn more about how IDFA could impact your reporting.
Search Engine Journal
Bing Steps Up to Replace Google in Australian Search Showdown: Bing has taken this opportunity to further develop a presence in Australia. What does this mean for Search advertisers?
Practical Ecommerce
Ecommerce Product Releases: February 1, 2021: This post rounds up all of the late January product updates.
Social Media Examiner
Clubhouse App for Business: What Marketers Need to Know: If you’re curious about Clubhouse, here is a rundown and how it can be useful for marketing.
MarTech Today
Australia’s showdown with Google has implications for domestic businesses: The situation in Australia could have reverberating effects.
From the Engines
Google Ads
Making it easier to reach the right customers on Search
From the Clix Team
3 Ways to Make the Most of Google Merchant Center by Kristin Palmer
Improve Brand Search Campaigns With These Tips by Andrea Taylor
