Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Social Media Examiner
How to Use the Facebook Audience Overlap Tool to Prevent Ad Fatigue: Your current audience targeting methods could be leading to oversaturation. Are you using the ‘Show Audience Overlap’ tool? This and more tips that you can’t miss.
The Case for PPC Creative in Multiple Languages: Don’t overlook this opportunity to increase your target audience and move into markets otherwise missed.
Average Time Until Event with Calculated Metrics: Take your analytics a step further with some of the underused features.
5 Best Practices for Using Gmail Ads to Grow Your Business: They appear organic, efficient keyword targeting with over 1B active users and they’re cheap … why wouldn’t you run Gmail Ads?
Search Engine Watch
How to set up ecommerce tracking in Google Analytics: Get ready to monitor your ecommerce campaigns with these easy-to-follow steps.
Search Engine Journal
5 Things You Could Be Automating with AdWords Scripts: From inventory to alerting, save time with these 5 scripts.
Instagram tests Facebook’s shoppable Collection ads: E-Commerce clients? Here ya go!
From the Engines
Introducing the Executive Playbook, Your Guide to an Exemplary C-Suite LinkedIn Presence
Your guide to seasonal moments on Pinterest
Expanded Suite of Targeting Options for Quora Ads
From the Clix Blog
The 3 Things You Should Be Gleaning from Your Search Terms Report (In Addition to Negative Keywords) by Amy Bishop
Improving PPC Campaigns with Customer Information by Tim Jensen
AdWords Opportunities Tab – Use With Caution by Robert Brady
Meet Kristin Palmer: Clix Marketing Campaign Manager by Kerri Bonner