Clix Marketing Blog’s #PPC News & Views: Friday, January 17, 2020

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!

From the Experts


[PPC Den Podcast Ep. 59] Amazon PPC Keyword Research in 2020: RPSB Revisited Four step strategy in this episode that shouldn’t be missed: Research, Peel, Stick, and Block.

Practical Ecommerce

Site Search Tested across 10 Retailers: Three great takeaways that you can apply to your accounts immediately!


5 Tips for Better PPC Budgeting in 2020Michelle Morgan is guest posting here with advice on how to have major impacts on your PPC performance.


Search Ads 360: A script for easy Google Sheets reports Save time with cross-platform reports.

Disruptive Advertising

The Biggest Marketing Mistake of 2020? Not Using End-to-End Tracking… Attribution problems, misdirected ad spend, and missed growth opportunities — don’t ignore the advice in this post.


Apple Search Ads: The Complete Guide [2020 Update] “Complete” is accurate. With a guide on how to get started, this post also contains how to optimize, analysis and takeaways.

Search Engine Journal

Google Ads Makes Parallel Tracking Mandatory for Video Campaigns Was optional, now required as of March 30th — here’s how to turn it on.

Social Media Examiner

Twitter Adds New Ad Unit and Alters Core FeaturesTwitter’s new Promoted Trend Spotlight ad unit, limits on tweet replies, and other upcoming changes to core features are discussed in this podcast.

PPC Hero

Images Are Going To Infiltrate Google Search – And Other Hot Takes For 2020 [Video]Grab your second cup of coffee and hit ‘Play’ — the analysis on overrated strategies shouldn’t be missed.


New Instagram Features are Making it Easier to Shop In-app: It’s obvious that e-commerce is here to stay for this platform. Get all the updates in this post.

3Q Digital

What Farmers Insurance (and Rickie Fowler) Can Teach You about Growing YouTube Performance: Brands of all sizes consider shifting budgets.

From the Engines


5 new Stores features to engage shoppers and make updates easier

Microsoft Advertising

Save time and increase ad engagement with Responsive Search Ads


The sights, sounds and takeaways from this year’s CES