Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
3Q Digital
4 Lessons Being a Camp Counselor Taught Me about Good Client Services: Short of advice on packing bug spray, this clever piece offers really good insight into our industry while making the correlation to being out in the wild.
CXL
4 Essential Methods of Session Stitching in Google Analytics: Don’t destroy your data — lean into this thoughtful post and you’ll benefit by weaving together user interactions.
Vertical Measures
How Much Does Digital Marketing Really Cost? Depending on your business, prepare for 6-20% of gross revenue.
WordStream
5 PPC Strategies to Test in 2019: Hit the ground running in 2019 with these testing tips from our own Michelle Morgan.
PPC Hero
Marketing Events In Facebook: Not only audience targeting, but this post also explains the importance of ad copy and creative along with the right campaign objectives to make your event a success.
Group Twenty Seven
Facebook Advertising vs. Google Advertising: Which is Better? Definitely not a one size fits all, but assessing need and trying both is a good place to start.
From the Engines
Three ways marketing will change in 2019
5 Great B2B Marketing Campaigns from 2018 to Inspire Your 2019 Strategy
From the Clix Team
The Evolution of Facebook Ads Over the Years by Kristin Palmer
Why Is Google Ads Allowing Ads In Restricted Countries? by Robert Brady
