Happy January, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!
From the Experts
Search Engine People
How To Build A Successful Facebook Ads Funnel: It is absolutely possible to create successful sales funnels on Facebook — this post outlines where to start.
Granular
First 4 Areas to Look At When Seeing Performance Declines in AdWords: After the basic check, this post contains additional ideas for analysis to get your account back on track.
PPC Hero
Straight to Amazon Facebook Ads: Promote your Amazon products on Facebook? At 43% of all online sales, consider adding straight to Amazon ads as part of your strategy after reading this post.
CPC Strategy
Facebook Introduces New Campaign Budget Optimization: It’s still in testing, but we can wait with bated breath for this one. Increase your ROI and lower your cost per result .. yes, please.
Social Media Today
New Facebook News Feed Algorithm Updates You Need to Know: Intent and repeat viewership matter on your videos, engagement bait is devalued along with links to low-quality websites.
PracticalEcommerce
How to Increase Click-throughs on Organic Search Listings: All about keywords and meta-descriptions.
AnalyticsPros
Advanced Filters Improve GA Reporting: Looking to bulk up your reporting? Give some of these filters a try.
From the Engines
AdWeek
Why Brands Should Be Ready for Alexa Ads, Despite What Amazon Says
Quickest and Easiest Opportunities for Sales and Marketing Collaboration [Infographic]
From the Clix Team
17 Posts for 2017: Year-End Roundup of Our Top Posts by Kerri Bonner
The Evolution of Google AdWords Over the Years by Kristin Palmer
Promotion Extensions: The Newest Ad Extension You May Have Missed by Bethany Bey
Ringing in the New Year Right: Our 2018 PPC Management Goals by Abby Woodcock
